Explore research, benchmarks, and insights for
digital marketing and student recruitment
To recruit the students you want, your digital marketing needs to be optimized so you reach those students and engage them all the way to enrollment. The resources on this page will provide you with helpful research, benchmarks, insights, and strategies so you can analyze your digital marketing and recruitment efforts.
Marketing and recruitment resources for undergraduate and online student enrollment
Online enrollment continues to grow, it’s also important to understand how your marketing and recruitment efforts need to adapt for students looking for online study along with traditional undergraduate students. We have included resources that address both student populations.
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Research and Blogs
Student research reports
These reports include findings on the digital behaviors and expectations of students and families.
- 2022 High School Student College Planning Report
- 2021 E-Expectations Report
- 2022 Online Student Recruitment Report
- 2022 Prospective Family Engagement Report
Marketing benchmark reports
These polls of enrollment managers include their responses on the digital marketing strategies they use.
Digital marketing blogs
These blogs from RNL’s experts are just some of the many that examine digital marketing practices. Find more at our blog.
- What Does It Take to Engage Students and Meet Your Goals?
- Digital Advertising Action Plan: 6 Steps to Success
- Has Your Lead Quality Gone Down? Four Factors to Consider
- SEO Action Planning for Higher Education: 6 Steps to Getting Started
- Personalizing Video to Drive Engagement and Improve ROI
- Gold-Medal Enrollment Marketing: Inside the Creation of an Award-Winning Campaign
- Integrated Marketing for Higher Education: Why You Need It Now
6 Ingredients of a Best-Practice Enrollment Strategy
Explore cutting-edge data sources and communication tools for driving engagement and conversion.
The Evolution of Enrollment Analytics: Using Data for Action
Hear experts with decades of experience discuss how data and analytics can drive your student search campaigns.
Maximizing Lead Generation Through Integrated Marketing
Learn how to optimally balance marketing tactics between four critical strategies for maximum enrollment impact.
5 Ways to Leverage Your CRM to Maximize Enrollment Results
See how strategic CRM management can increase everything from personalization in your campaigns to ROI on your search.