Online Program Management That Puts Your Institution in Control
Transform your approach to online enrollment with the RNL OPM Alternative. Find a comprehensive solution that provides more transparency, control, flexibility, and ROI than traditional online program management (OPM) providers.
- Transparency—From market research, analytics, and benchmarks, you always have visibility into the process and your outcomes.
- Control—Your brand, mission, vision, data, research, and academic core remain yours.
- Flexibility—Stay ahead of student expectations with scalable recruitment strategies and technological capabilities.
- ROI—Build a long-term and transformational revenue stream.
Results from RNL clients
2X MORE QUALIFIED LEADS
RNL doubled qualified inquiries from a previous agency and increased organic web requests by 97%.
5X LEAD-TO-APPLICATION RATE
2X-3X ENROLLMENT RESULTS
What RNL client partners say
“The online school we’re developing is so new. I’m working with RNL+Converge on being innovative in the digital space through SEO, social media and content strategies. We’re trying to attract students with a very targeted approach.”
—Robert Green, Vice Provost for Digital Learning, Columbia College Chicago Online
“We attribute the success of this program to a number of things, including the great work RNL+Converge is doing. We know that many applicants are a director partial result of advertising. We have found a strong niche that is resonating with our audience, we are ranked at the top and are very competitively priced.”
—Jeff Marshall, Department Chair, College of Education, Clemson University
“The reason why our relationship with RNL+Coverge flourishes is because they are such good listeners. They are so receptive to change. They’re willing to look at things differently. They understand how to translate data into results and translate data into changes. Taking what they know, what I know and merging the two… We’ve had great success.”
—Theresa Strickland, Chief Marketing Officer Leavey School of Business, Santa Clara University
“RNL+Converge put tireless hours and effort in to get our digital campaigns launched and off on the right foot. They’re fantastic partners.”
—Kathleen Pratt, Marketing Strategist,
McCormick School of Engineering and Applied Science, Northwestern University
“We have a complex portfolio of programs, recruiting needs locally as well as across the country and a lean team to accomplish our goals. Our digital choice needed to be someone we could truly partner with and trust as an extension of our team. RNL+Converge emerged as the clear winner, showing the perfect balance of expertise and execution to complement our skills and maximize our budgets.”
—Angela Bostick, Chief Growth Officer, Goizueta Business School, Emory University
The RNL advantages over OPMs
OPMs are in the business of higher ed. At RNL, our business is higher ed. We offer more transparency, control, flexibility, and ROI than traditional OPMs.
The significant drawbacks of traditional OPMs
- 32% provide vague/no protection of student data
- 56% of contracts are 5+ years
- 68% of contracts include OPM course design
- 50% DROP IN OPM ENROLLMENT between 2013-16
6 ways we deliver a stronger alternative to OPMs
MARKET RESEARCH AND INSIGHTS
Assess and understand your market to so you can identify new opportunities and prioritize current programs by their ROI potential.
STRATEGY AND CONSULTING
Through expert guidance and our data-informed process, our consultants dive deep to understand your goals, while assessing and strategizing around market demand, program readiness, and much more.
ACADEMIC COURSES
Ramp up your ability to provide an accredited online curriculum with our online enablement solution.
LEAD GENERATION
Generate qualified leads through digital marketing strategies that fully leverage your website, optimize key pages for search to increase organic traffic, and deliver digital advertising that engages prospective students where they spend their time and when they seek information.
RECRUITMENT
Create continuous engagement throughout the recruitment funnel to generate leads from the right students, drive applications, and increase yield.
ONLINE LEARNER RETENTION
Through digital engagement, assessments, and strategic insights, we can reduce online student attrition and help more online learners complete their educational goals.