HomeEnrollment ManagementOPM Alternative

Online Program Management That Puts Your Institution in Control

Transform your approach to online enrollment with the RNL OPM Alternative. Find a comprehensive solution that provides more transparency, control, flexibility, and ROI than traditional online program management (OPM) providers.

  • Transparency—From market research, analytics, and benchmarks, you always have visibility into the process and your outcomes.
  • Control—Your brand, mission, vision, data, research, and academic core remain yours.
  • Flexibility—Stay ahead of student expectations with scalable recruitment strategies and technological capabilities.
  • ROI—Build a long-term and transformational revenue stream.

Learn all the benefits—Talk with our online experts

The RNL OPM Alternative to online program management providers

Results from RNL clients

2x more qualified leads


RNL doubled qualified inquiries from a previous agency and increased organic web requests by 97%.

5x lead-to-application rate


Our clients have cultivated more leads, increasing the lead-to-application rate by 5x in the first six months after leaving their OPM.

Double enrollment and increased net revenue


Clients have experienced double and triple enrollments when partnering with RNL, increasing net tuition revenue in the process.

What RNL client partners say

Columbia Collge Online“The online school we’re developing is so new. I’m working with [RNL] on being innovative in the digital space through SEO, social media and content strategies. We’re trying to attract students with a very targeted approach.”

—Robert Green, Vice Provost for Digital Learning, Columbia College Chicago Online

Clemson University“We attribute the success of this program to a number of things, including the great work [RNL] is doing. We know that many applicants are a director partial result of advertising. We have found a strong niche that is resonating with our audience, we are ranked at the top and are very competitively priced.”

—Jeff Marshall, Department Chair, College of Education, Clemson University

Santa Clara University“The reason why our relationship with [RNL] flourishes is because they are such good listeners. They are so receptive to change. They’re willing to look at things differently. They understand how to translate data into results and translate data into changes. Taking what they know, what I know and merging the two… We’ve had great success.”

Theresa Strickland, Chief Marketing Officer Leavey School of Business, Santa Clara University

Northwestern University“[RNL] put tireless hours and effort in to get our digital campaigns launched and off on the right foot. They’re fantastic partners.”

—Kathleen Pratt, Marketing Strategist,
McCormick School of Engineering and Applied Science, Northwestern University

Emory University“We have a complex portfolio of programs, recruiting needs locally as well as across the country and a lean team to accomplish our goals. Our digital choice needed to be someone we could truly partner with and trust as an extension of our team. [RNL] emerged as the clear winner, showing the perfect balance of expertise and execution to complement our skills and maximize our budgets.”

—Angela Bostick, Chief Growth Officer, Goizueta Business School, Emory University

The RNL advantages over OPMs

OPMs are in the business of higher ed. At RNL, our business is higher ed. We offer more transparency, control, flexibility, and ROI than traditional OPMs.

RNL OPM Alternative benefits compared to traditional online program management providers

The significant drawbacks of traditional OPMs

  • 32% provide vague/no protection of student data
  • 56% of contracts are 5+ years
  • 68% of contracts include OPM course design
  • 50% DROP IN OPM ENROLLMENT between 2013-16

See the difference—Talk with our online experts

6 ways we deliver a stronger alternative to OPMs

RNL OPM Alternative Comprehensive Solutions


OPM Alternative market research and strategy


Assess and understand your market to so you can identify new opportunities and prioritize current programs by their ROI potential.


Through expert guidance and our data-informed process, our consultants dive deep to understand your goals, while assessing and strategizing around market demand, program readiness, and much more.



Ramp up your ability to provide an accredited online curriculum with our online enablement solution.


Generate qualified leads through digital marketing strategies that fully leverage your website, optimize key pages for search to increase organic traffic, and deliver digital advertising that engages prospective students where they spend their time and when they seek information.

RNL OPM Alternative lead generation and academic courses

RNL OPM Alternative recruitment and retention


Create continuous engagement throughout the recruitment funnel to generate leads from the right students, drive applications, and increase yield.


Through digital engagement, assessments, and strategic insights, we can reduce online student attrition and help more online learners complete their educational goals.