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High School Counselor Survey

The Research Toolkit™

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Target population

High school counselors.

Method used

Survey administered by Ruffalo Noel Levitz via mail using a list provided by your campus.

What it reveals

Determines how counselors perceive your institution and your competitors. Identifies the resources counselors are most likely to use to get information about colleges, and the type of information that is most important to them. Determines the general awareness of your institution among high school counselors, and for those who do know of your institution, the depth of their knowledge.

How you can use the results

Design new marketing strategies to improve awareness and deepen the level of interest in your institution among counselors. Compare perceptions about your institution with perceptions about key competitors.

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Strategy Roadmap solutions

RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.

RNL Strategic Enrollment Planning
Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.

RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid
Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.

RNL Web Strategy and Interactive Marketing Services
Drive online engagement and build connections that produce great enrollment results.

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