University of California, Santa Barbara

Read how UCSB raised nearly $4 million dollars during its giving day

College giving day fundraising case studyWhen the University of California, Santa Barbara (UCSB) launched its giving day, it was a culmination of months of planning, strategy, teamwork, and technology.

All of those elements came together and helped UCSB gave a remarkably successful giving day. Nearly 1300 gifts drove close to $4 million in donations.

Download this 8-page case study to read all the details, including:

  • The preparation the university put into its giving day.
  • How campus leaders made the giving day a priority and facilitated cooperation with university departments.
  • The training that went into the success.
  • An anatomy of a successful giving day landing page.

Download the case study »


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