800.876.1117

University of Mississippi

Opportunity

Making the most of a significant football victory/campus event that captured the attention of alumni and supporters from around the world for fundraising purposes.

Partnership

A new, viral, grassroots fundraising channel was launched by Ole Miss using ScaleFunder's crowdfunding platform.

Results

In less than 100 hours, Ole Miss athletics raised over $100,000 from more than 840 donors (an average gift of $120) — well above the $75,000 goal needed to cover unanticipated expenses related to the football victory.

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Case study used with the permission of the University of Mississippi.

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