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Western University of Health Sciences (California)

Western University of Health Sciences (California)

Objective

Western University of Health Sciences, (WesternU), a graduate health professions institution, had three main objectives heading into its partnership with Ruffalo Noel Levitz:

  1. Prepare to launch three new health professional schools simultaneously
  2. Enhance the applicant pools for its graduate programs so the university could become more selective
  3. Develop strategies to align enrollment goals with the institutional strategic plan.

Action

Enlisted the consulting services of Ruffalo Noel Levitz to create a sophisticated graduate enrollment management program and develop a prospective student Web site.

Results

Over the course of 15 months, WesternU developed a detailed graduate student enrollment plan, including specific goals and action plans to guide the university’s recruitment efforts. WesternU also spent a significant amount of time researching competitors for the new programs and creating marketing messages to differentiate each program from national and local competitors.

Armed with unique marketing messages and Web survey data, WesternU launched a strong prospective student Web site. The redesigned site includes improved navigation, stronger branding, a financial aid calculator, inquiry forms, a virtual tour, and content written by program deans. The university is in the process of incorporating blogs, podcasts, and Webinars to the site.

Ninety-five percent of WesternU’s academic programs experienced an increase in applications between 3 and 100 percent, while inquiries and applicants for the university’s three new programs are on track to meet goals.

Testimonial

"Our work with [Ruffalo Noel Levitz] helped us to sharpen our pencil and emphasize the importance of sharing what we're doing. As a result, we've established stronger partnerships with other campus departments. We're very proud of our new Web site and the university community has given us the thumbs up—they love it!"

Dr. Beverly Guidry
Vice President of Student Affairs


Case study used with the permission of Western University of Health Sciences.

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