Vaughn Shinkus

Assistant Vice President, Digital Marketing Services

Vaughn Shinkus, Executive ConsultantVaughn Shinkus brings more than 20 years of higher education experience to his work with Ruffalo Noel Levitz campus partners. His areas of expertise include social media, website development, content strategy, email communication, public relations, and marketing communications staffing and team leadership.

Mr. Shinkus has led a variety of web and interactive marketing communications projects in his consulting work with Ruffalo Noel Levitz, including:

  • Developing a data-driven strategy for maximizing the recruitment impact of academic websites across Arizona State University.
  • Providing user testing, information architecture, and search engine optimization insights for the redesign of the Embry-Riddle Aeronautical University website.
  • Deploying effective turn-key email campaigns at Frostburg State University and the National Student Leadership Conference.
  • Conducting a comprehensive analysis of web and interactive marketing infrastructure at Jackson College and other institutions.

Previous campus experience

Mr. Shinkus has led marketing communications initiatives at several universities, including website implementations, enrollment communications strategies, image studies, brand development projects and public relations campaigns.

Prior to joining Ruffalo Noel Levitz, he was a senior member of the strategic marketing and communications team at Temple University, in Philadelphia, Pa., where he managed university news content, oversaw website redevelopment projects, and led efforts to improve the effectiveness of social media across the university.

Mr. Shinkus previously served as director of communications at the University of the Arts, where he worked with the admissions team to redevelop the university’s enrollment publications and led redevelopment of the university website. He also previously served as director of marketing communications at Wilkes University, where he implemented a site-wide web content management system, managed the university’s enrollment communications strategy and built a marketing-focused communications team.

Presentations and education

In addition to providing consulting services, Mr. Shinkus regularly presents at national and regional conferences, including the National Conference on Student Recruitment, Marketing, and Retention; eduWeb Conference; the Council for the Advancement and Support of Education; and the College and University Public Relations Association of Pennsylvania.

He earned an executive MBA from Temple University’s Fox School of Business and is a graduate of Wilkes University with a bachelor’s degree in organizational communications.

Email Vaughn Shinkus.

Blogs by Vaughn Shinkus


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