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Alicia Ortega

Alicia Ortega joined Ruffalo Noel Levitz as an enrollment consultant, bringing 20 years of higher education experience. She is deeply committed to the role universities play in today’s changing economic landscape and leverages data to help campuses reach their enrollment goals.

Previous experience

Most recently, Ms. Ortega served as senior educational manager at The College Board, providing best-practice consulting to enhance recruitment, admission, and financial aid practices at colleges and universities in the western United States. During this time, she developed strategies to strengthen relationships with higher education institutions and effectively utilize testing data.

Prior to that, Ms. Ortega served in multiple roles at Oregon State University, most recently as associate director of admissions, undergraduate recruitment. As a highly engaged and key member of the senior leadership team, she was responsible for the coordination and management of all undergraduate recruitment and outreach activities. Ms. Ortega helped OSU reach record undergraduate enrollment with significant increases in all target populations and developed “START Bilingüe,” a comprehensive bilingual (Spanish/English) orientation program for new students and their families.

During her tenure at Oregon State, she was also selected to serve in a temporary role as Special Assistant to the Chancellor, Latino Success Initiatives, in the Oregon University System, to advance Latino student access to higher education in Oregon. Through research and data analysis, she provided quantitative and qualitative information leading to policy option recommendations for the state board of higher education and institutional president’s council. Ms. Ortega also served in admissions roles at Portland State University (OR) and Western Oregon University, providing outreach and recruitment for prospective students.

Education

Ms. Ortega received a bachelor’s degree in political science from Oregon State University and a master’s degree in educational policy, foundations, and administrative studies from Portland State University.

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