Strategic Enrollment Planning Conference

In today’s disrupted higher education environment, colleges and universities need a strategic, data-driven plan that will address the new realities of enrollment management, meet their enrollment goals, and achieve long-term institutional sustainability.

Join us for an interactive online forum for campus leaders. You’ll learn directly from experienced strategic enrollment planning experts as you analyze fiscal, academic, and resource challenges in order to create a plan that will help your institution thrive.

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Who should attend?

• President or chancellor
• Chief enrollment officer/Vice president for enrollment
• Provost or chief academic officer
• Chief fiscal officer

For maximum benefit, bring your entire cabinet or executive leadership team to evaluate high-impact strategies that cross divisional lines.

This virtual forum will dive into the most relevant topics as well as provide opportunities for discussion and starting the planning process. You’ll explore key issues that impact institutional sustainability and have a head start on creating your own institutional strategic enrollment plan. Topics include:

• Tackling external trends and demands—and internal strengths and weaknesses—that influence student enrollment
• Analyzing academic program trends and their revenue implications
• Strengthening student success and completion as well as new student enrollment
• Aligning strategy development with enrollment and financial projections through a return-on-investment (ROI) analysis
• Winning support campuswide by designing a cross-divisional strategic enrollment planning process

Receive a free copy of RNL’s book on Strategic Enrollment Planning

Each attendee will receive a free copy of Strategic Enrollment Planning: A Dynamic Collaboration. This second edition of the landmark book covers topics such as KPIs, financial aid aid and net revenue, marketing and recruitment, and student retention.

Wednesday, December 2

10:00 – 10:15 a.m. CT
Welcome and Forum Overview

• Dr. Sumit Nijhawan, President and CEO, RNL
• Dr. Lew Sanborne, Vice President, RNL

10:15 a.m. – 11:15 a.m. CT
Opening Keynote:
“The Strategic Enrollment Planning Imperative: Higher Education Past and Present”

• Kevin Crockett, Senior Executive, RNL

Break

11:30 a.m. – 12:30 p.m. CT
Overview of the SEP Process and Setting the Stage for Campus Engagement

• Dr. Lew Sanborne, Vice President, RNL

Break

1:00 – 2:00 p.m. CT
Breakouts by Institution Type

Creating the organizational structures, defining scope and populations, and identifying Key Performance Indicators

• Two-Year Public: Dr. Stacy Klippenstein, President, Mohave Community College
• Four-Year Public: Dr. Dawn Fortin Mattoon, Executive Consultant, RNL
• Four-Year Private: Dr. Brad Goan, Executive Consultant, RNL

Break

2:15 – 3:15 p.m. CT
Lessons From Campus

• Stuart Jones, Vice President for Advancement and Enrollment Management, Southern Utah University

END OF DAY 1

Thursday, December 3

10:00 – 11:00 a.m. CT
Data Collection and the Situation Analysis

Research, data compilation, dashboards, elements of comprehensive situation analysis

• Kim Schroeder, Founder of KAS Consulting LLC, and RNL Associate Consultant
• Jessie Lynch, M.A., Partnership Account Executive, Emsi

Break

11:15 a.m. – 12:15 p.m. CT
Breakout Sessions—Strategy Ideation and Development

How the research and data feed into strategies, preliminary vetting of potential strategies, and developing meaningful business plans

• Two-Year Public: Dr. Stacy Klippenstein, President, Mohave Community College
• Four-Year Public: Dr. Dawn Fortin Mattoon, Executive Consultant, RNL
• Four-Year Private: Dr. Brad Goan, Executive Consultant, RNL

Break

12:45  – 1:45 p.m. CT
Strategy Prioritization, Projections, and Goal Setting

• Dr. Stephanie Miller, Executive Consultant, RNL

Break

2:00 – 3:00 p.m. CT
The Plan Document, Implementation, and Transitioning from SEP to SEM

• Dr. Lew Sanborne, Vice President, RNL

Break

3:00 p.m. CT
Forum Closing