Home2020 Strategic Enrollment Planning Executive Forum

2020 Strategic Enrollment Planning Executive Forum

Join enrollment management professionals on December 2-3 for this
virtual forum on strategic enrollment planning



In today’s disrupted higher education environment, colleges and universities need a strategic, data-driven plan that will address the new realities of enrollment management, meet their enrollment goals, and achieve long-term institutional sustainability.

Join us for an interactive online forum for campus leaders. You’ll learn directly from experienced strategic enrollment planning experts as you analyze fiscal, academic, and resource challenges in order to create a plan that will help your institution thrive.

Who should attend?

  • President or chancellor
  • Chief enrollment officer/Vice president for enrollment
  • Provost or chief academic officer
  • Chief fiscal officer

For maximum benefit, bring your entire cabinet or executive leadership team to evaluate high-impact strategies that cross divisional lines.

SEP Executive Forum

Executive Forum Fees

  • 1-2 attendees from an institution: $199 ea.
  • 3-15: $99 ea.

Register Now

See how to achieve lasting success in a rapidly changing environment


This virtual forum will dive into the most relevant topics as well as provide opportunities for discussion and starting the planning process. You’ll explore key issues that impact institutional sustainability and have a head start on creating your own institutional strategic enrollment plan. Topics include:

  • Tackling external trends and demands—and internal strengths and weaknesses—that influence student enrollment
  • Analyzing academic program trends and their revenue implications
  • Strengthening student success and completion as well as new student enrollment
  • Aligning strategy development with enrollment and financial projections through a return-on-investment (ROI) analysis
  • Winning support campuswide by designing a cross-divisional strategic enrollment planning process

Receive a free copy of RNL’s book on Strategic Enrollment Planning

Strategic Enrollment Planning: A Dynamic Collaboration

Each attendee will receive a free copy of Strategic Enrollment Planning: A Dynamic Collaboration. This second edition of the landmark book covers topics such as KPIs, financial aid aid and net revenue, marketing and recruitment, and student retention.


The sessions at the virtual Strategic Enrollment Planning Executive Forum will initially be broadcast online December 2-3. All sessions will then be available on-demand.

All times below are Central Time (CT). Please note that this schedule is subject to change. If you have any questions, or suggestions for topics, please contact us.


Wednesday, December 2

10:00 – 10:15 a.m. CT
Welcome and Forum Overview

10:15 a.m. – 11:15 a.m. CT
Opening Keynote:
“The Strategic Enrollment Planning Imperative: Higher Education Past and Present”


11:30 a.m. – 12:30 p.m. CT
Overview of the SEP Process and Setting the Stage for Campus Engagement

  • Dr. Lew Sanborne, Vice President, RNL


1:00 – 2:00 p.m. CT
Breakouts by Institution Type

Creating the organizational structures, defining scope and populations, and identifying Key Performance Indicators


2:15 – 3:15 p.m. CT
Lessons From Campus

  • Stuart Jones, Vice President for Advancement and Enrollment Management, Southern Utah University


Thursday, December 3

10:00 – 11:00 a.m. CT
Data Collection and the Situation Analysis

Research, data compilation, dashboards, elements of comprehensive situation analysis
  • Kim Schroeder, Associate Consultant, RNL


11:15 a.m. – 12:15 p.m. CT
Breakout Sessions—Strategy Ideation and Development

How the research and data feed into strategies, preliminary vetting of potential strategies, and developing meaningful business plans


11:45 a.m. – 12:15 p.m. CT
Strategy Prioritization, Projections, and Goal Setting


2:00 – 3:00 p.m. CT
The Plan Document, Implementation, and Transitioning from SEP to SEM

  • Dr. Lew Sanborne, Vice President, RNL


3:00 p.m. CT
Forum Closing

Executive Forum Fees

  • 1-2 attendees from an institution: $199 ea.
  • 3-15: $99 ea.

Register Now