HomeEventsWorkshop: Graduate & Online Enrollment (San Jose, CA)

Workshop: Graduate & Online Enrollment (San Jose, CA)

Apr 21, 2022 San Jose, CA Enrollment, Graduate & Online Enrollment

Join us for the RNL Regional Workshop Series

The RNL 2022 Regional Workshop Series will feature day-long programs led by educational and thought leaders who will share how they have orchestrated lasting success for their institutions and address key issues in the graduate and online markets.

Recent research, best practices, and trends in the graduate and adult markets will be highlighted.

Registration Fees

$199/per person

Bring a team to spark discussion and create momentum for implementing new strategies.

Register Now

Location Details

San Jose Marriott
301 South Market Street
San Jose, CA 95113

RNL rate: $249/night. Cut-off date: 3/23 but may sell out sooner.

Book Now

Regional Workshop Series Agenda

9:30 – 10:00 a.m. PST
Check-In and Breakfast


10:00 – 11:00 a.m. PST
Workshop Welcome and Regional Data Overview

Dive deep into the most recent demographic data for your region while gaining a general understanding of market positioning and areas for opportunity


11:00 – 11:15 a.m. PST
Break


11:15 a.m. – 12:15 p.m. PST
Using Research to Drive Enrollment Growth

Discover a wealth of data in the latest research published by RNL including a survey of more than 1,500 prospective graduate students which reveals what these students expect and demand.


12:15 – 1:15 p.m. PST
Lunch with Round Table Discussions


1:15 – 1:45 p.m. PST
Three Strategies to Building Demand

A healthy funnel leads to a healthy enrollment. But graduate and online enrollment managers face unique challenges compared to traditional undergraduate enrollment: different student motivations and behaviors, shifting marketing demands, and programs that need to compete regionally or nationally when students start their searches. Generate qualified leads through digital marketing strategies that engage prospective graduate students where they spend their time and when they seek information.


1:45 – 2:00 p.m. PST
Break


2:00 – 3:00 p.m. PST
Four Key Strategies & Tactics to Drive Enrollment Growth for Any Institution

As the graduate and online market evolves, campuses like yours face new challenges and complexities such as bringing new programs to life, onboarding and integrating new technologies and proving ROI from marketing and admissions investments. Learn how to solve today’s problems while positioning your institution for success tomorrow​.


4:00 p.m. PST
Adjournment