Join us for the RNL Regional Workshop Series
The RNL 2022 Regional Workshop Series will feature day-long programs led by educational and thought leaders who will share how they have orchestrated lasting success for their institutions and address key issues in the graduate and online markets.
Recent research, best practices, and trends in the graduate and adult markets will be highlighted.
Regional Workshop Series Agenda
9:30 – 10:00 a.m. CST
Check-In and Breakfast
10:00 – 11:00 a.m. CST
Workshop Welcome and Regional Data Overview
Dive deep into the most recent demographic data for your region while gaining a general understanding of market positioning and areas for opportunity
11:00 – 11:15 a.m. CST
11:15 a.m. – 12:15 p.m. CST
Using Research to Drive Enrollment Growth
Discover a wealth of data in the latest research published by RNL including a survey of more than 1,500 prospective graduate students which reveals what these students expect and demand.
12:15 – 1:15 p.m. CST
Lunch with Round Table Discussions
1:15 – 1:45 p.m. CST
Three Strategies to Building Demand
A healthy funnel leads to a healthy enrollment. But graduate and online enrollment managers face unique challenges compared to traditional undergraduate enrollment: different student motivations and behaviors, shifting marketing demands, and programs that need to compete regionally or nationally when students start their searches. Generate qualified leads through digital marketing strategies that engage prospective graduate students where they spend their time and when they seek information.
1:45 – 2:00 p.m. CST
2:00 – 3:00 p.m. CST
Four Key Strategies & Tactics to Drive Enrollment Growth for Any Institution
As the graduate and online market evolves, campuses like yours face new challenges and complexities such as bringing new programs to life, onboarding and integrating new technologies and proving ROI from marketing and admissions investments. Learn how to solve today’s problems while positioning your institution for success tomorrow.