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RNL Senior Leadership Forum

Apr 21, 2021 Virtual Enrollment

RNL Senior Leadership Forum

Increase enrollment knowledge to impact revenue—now and next

April 21, 2021

The virtual RNL Senior Leadership Forum will address the latest certainties of enrollment management, tap into new and next digital marketing, and share proven strategies to achieve long-term fiscal and institutional sustainability.

At this high-level, hands-on virtual event, you’ll learn directly from experienced enrollment and marketing experts about the strategies that are working now as well as the next innovations to shape higher education. You’ll also have opportunities to collaborate with attendees as you analyze fiscal, academic, and resource challenges and discuss solutions that will help your institution thrive.

For maximum benefit, bring your entire cabinet or executive leadership team to evaluate high-impact strategies that cross divisional lines.

View Forum Agenda

Registration Fee

$99 per person

Bring a team to spark discussion and create momentum for implementing new strategies.

Register Now

Who should attend?

  • President or chancellor
  • Chief enrollment officer/vice president for enrollment
  • Provost or chief academic officer
  • Chief fiscal officer
  • Chief marketing officer

OPENING KEYNOTE
Welcome to the Experience Economy: They’re All Stealth Students Now

James H. Gilmore (best-selling author, strategist, and academic)

Before the pandemic, the “experience economy” (spending on experiences) was increasing 6.3% per year—400% greater than the rate of goods and 33% greater than that of services.

Along with this desire for experiences came a scrutiny of what consumers expected from those experiences. That scrutiny certainly extended to higher education as prospective students and paying parents researched where to matriculate.

Then COVID happened and turned every campus into a Zoom University, leading parents and students to reevaluate their perceptions of the value of a college education. Now, in our online world, the stealth methods and investigative means employed by some to get the “real scoop” on campuses has been extended to all prospective students. In this session, RNL’s Jason Langdon will discuss with Jim Gilmore the possible ways we might need to think anew as we move forward in the aftermath of 2020-2021.

Attendees of Jim Gilmore’s keynote session will receive a free autographed copy of The Experience Economy.

About James H. Gilmore

Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. His ideas have been published in many of the world’s leading business publications, including the Harvard Business Review, Investor’s Business Daily, and The Wall Street Journal, among others. Jim is co-author of The Experience Economy: Competing for Time, Attention, and Money and Authenticity: What Consumers Really Want, as well as co-editor of Markets of One.

Jim is an assistant professor in the Innovation and Design department in the Weatherhead School of Management at Case Western Reserve University, a Batten Fellow at the Darden School of Business at the University of Virginia, and a visiting lecturer in Apologetics at Westminster Seminary California.

 

Receive the RNL Senior Leadership Forum Swag Box!

The Forum may be virtual, but we still want you to have a taste of the in-person event experience. So register for the Forum and we’ll send our Swag Box to your front door, complete with:

  • An RNL Mini Wireless Charging Pad
  • An RNL Clip Light Ring you can use for video calls
  • The easy-to-care-for RNL AirPlant
  • Our fun and colorful RNL Socks

Register for the Forum

Swag Box for 2021 RNL Senior Leadership Forum

Forum agenda

All sessions will first be available at the times listed below, and then available on-demand after the forum concludes. More details about the forum sessions will be posted in the coming weeks. Please note that this schedule is subject to change. All times below are Central Time (CT). If you have any questions, or suggestions for topics, please contact us.

View Full Agenda

 

Wednesday, April 21, 2021


9:30 a.m. CT
Connect over Coffee and Browse the Innovation Sessions 

Head to the Innovation Lounge to chat in real time with other forum participants, listen to music, and watch and learn from the Innovation sessions.


10:00 – 10:15 a.m. CT
Welcome and Opening Keynote Session

Forum welcome from  Dr. Sumit Nijhawan, President and CEO, RNL


10:15 – 10:45 a.m. CT
Opening Keynote Session:
Welcome to The Experience Economy: They Are All Stealth Applicants Now

Before the pandemic, the “experience economy” (spending on experiences) was increasing 6.3% per year—400% greater than the rate of goods and 33% greater than that of services.

Along with this desire for experiences came a scrutiny of what consumers expected from those experiences. That scrutiny certainly extended to higher education as prospective students and paying parents researched where to matriculate.

Then COVID happened and turned every campus into a Zoom University, leading parents and students to reevaluate their perceptions of the value of a college education. Now, in our online world, the stealth methods and investigative means employed by some to get the “real scoop” on campuses has been extended to all prospective students. In this session, RNL’s Jason Langdon will discuss with Jim Gilmore the possible ways we might need to think anew as we move forward in the aftermath of 2020-2021.

  • James H. Gilmore, co-author, The Experience Economy: Competing for Customer Time, Attention, and Money

10:45 – 11:15 a.m. CT
Fireside Chat – Higher Education Expert Panel

In this fireside chat, our panel of higher education experts will respond with an institution’s perspective on the Welcome to the Experience Economy: They’re All Stealth Students Now keynote message.

  • Sarah Coen, Vice President Strategic Initiatives and Enrollment Management, Transylvania University
  • Leocadia Zak, President, Agnes Scott College
  • Jeff Kallay, Senior Vice President, RNL+Render
  • Jason Langdon, Senior Vice President, RNL

11:15 – 11:30 a.m. CT
Stretch, and grab some coffee or a snack!


11:30 a.m. – 12:30 p.m. CT
Developing a Strategic Response to Enrollment Shifts

Higher education professionals are currently dealing with the most turbulent environment in decades. Characterized by stagnant enrollment, ongoing demographic shifts, rapid technological change, and constrained resources, the pressure is on to attract, retain, and graduate students in greater numbers than ever before.

This session will explore the latest trends in enrollment, the impact these trends have on institutions and the prevailing strategic enrollment growth approaches that colleges and universities are using to succeed.

  • Keith Carver, Chancellor, The University of Tennessee Martin
  • Lew Sanborne, Vice President, RNL

12:30 – 1:30 p.m. CT
Working Lunch – Innovation Sessions

Pick a few to inspire your work in the upcoming sessions.

Grab a bite and visit the Innovation lounge to learn, connect, and to be inspired with these rapid-fire tactical sessions. These tools and tactics are the key enhancements that successful leaders are employing to develop successful enrollment programs.

  • Engagement Marketing is Now and Next
  • Aligning Curriculum with the Job Market, Using the Common Language of Skills
  • Revolutionize Financial Aid Notification
  • Engage Parents to Amplify Results!
  • Create Student Engagement Opportunities Anytime, Anywhere
  • Three Ways to Use Video in Your Tactics
  • Build Better Relationships with Personalized Video
  • How to Amplify Your Social Media Presence

Innovation sessions subject to change


1:30 – 2:30 p.m. CT
Concurrent Breakout Sessions

Pick 2 30-minute sessions to attend with your team.

Strategic Goal Setting and Revenue Projections – Leveraging Aid in The Context of Net Tuition Revenue Goals

  • Tony Turner, Vice President of Enrollment and Marketing, Geneva College
  • Kevin Wilson, Senior Consultant, RNL

Next Generation of Student Engagement
It’s time to ditch the old-fashioned one-way communications for a modern approach that puts digital engagement front and center and makes parent engagement a crucial part of the process. Don’t fill your funnel with more of the same. Expand your strategies to engage with students and parents the way they truly want to engage and leverage analytics that make engagement turn into enrollment. Anything else is just noise.

  • Mary Beth Marks, Vice President, Enrollment Services, The University of New Orleans
  • Dave Becker, CEO, CampusESP
  • Gil Rogers, Executive Vice President, PlatformQ Education
  • Jason Langdon, SeniorVice President, RNL

Digital Marketing for Recruitment in Higher Ed

  • Deb Cooper, Executive VP, Marketing and Communications, Davenport University
  • Emily Spitale, AVP of Strategic Marketing and Communications, Temple University
  • Andrea Gilbert, Senior Vice President, RNL
  • Vaughn Shinkus, Assistant Vice President, Digital Marketing Services, RNL

The Changing Landscape of Higher Ed: How to Prepare Your Campus Through a Diversity, Equity, and Inclusion Lens
Colleges and universities today are dealing with the most turbulent environment in decades. Fueled by stagnant state funding, social injustice, a global pandemic, challenging demographics, rapid technological change, and increased scrutiny of the postsecondary enterprise, by both government and the larger public. Colleges face increased pressure to attract, retain, and graduate students in greater numbers than ever before.

This session will explore the major environmental trends that are challenging higher education. It will offer insight on how institutions can develop data-informed strategic enrollment planning systems with a much needed emphasis on diversity, equity and inclusion to respond to the challenges and align the institution’s mission, vision, and values with shifting market needs and expectations.

  • Terrance Harris, Assistant Vice Provost, Cal Poly
  • Wes Butterfield, Senior Vice President, RNL

Paving the Way to Long Term Institutional Sustainability

  • Dr. Tania Tetlow, President, Loyola New Orleans
  • Kim Myrick, Vice President, RNL

Test Optional and Enrollment

  • Jose Aviles, Vice President for Enrollment Management, Louisiana State University
  • Jason Langdon, Senior Vice President, RNL

Revenue diversification – Expanding into New Markets and New Audiences

  • Brad Goan, Executive Consultant, RNL
  • Kathryn Karford, Assistant Vice President, RNL
  • Dawn Hiles, Senior Vice President, RNL

How Higher Ed Can Meet the Needs of Learners and Employers in a Skill-Based Economy
For years, higher education and the labor market have spoken fundamentally different languages: colleges & universities have talked in terms of degrees, GPAs, and CIP codes while employers are primarily interested in the skills an individual has and the work they can do.

This disconnect has made it nearly impossible to achieve a clear, apples-to-apples comparison of what an institution teaches and what the market is asking for. As a result, academic leaders and staff struggle to quickly assess how curriculum aligns with the needs of learners, and confidently determine next steps to better meet those needs.

In this session Emsi CINO Rob Sentz will discuss how skillifying curriculum can position institutions for continued relevance in the eyes of students, industry and other stakeholders.

  • Rob Sentz, CINO, Emsi

Delivering a Massively Personalized Digital Experience for Students
The higher education environment is transforming rapidly, with evolving student demographics demanding a great deal from institutions who already must address extremely high stakeholder expectations.

This presentation will reflect on the radical changes that are creating a gap between modern learners and the experience they expect from colleges and universities. It will then show the different journeys various learners engaging with today’s institutions wish to take, and share data from Modern Campus’s recent State of Continuing Education survey to show the importance of personalization and digital engagement to the modern learner’s experience.

Join us to learn how personalization and career pathways can help your institution bridge the engagement gap.

  • Amrit Ahluwalia, Editor in Chief, The EvoLLLution: A Modern Campus Illumination

2:30 – 3:30 p.m. CT
Capstone Experience: Guided Live Discussion Workbook Sessions (LIVE – Zoom) 

In these live, interactive small group sessions, you and your leadership team will work together with an RNL expert to recap what you learned from this morning’s strategy and tactical sessions, filter it based on your institutional goals and complete workbooks to walk away with an action plan for the next 6 months for your institution.


3:30 – 4:00 p.m. CT
Closing General Session:
The Emerging Model of Higher Education for the 21st Century

Across business, education, technology, and healthcare, COVID is accelerating digital transformation at rapid velocity. For higher education, a new university model once sitting on the distant horizon has now quickly come into full view. In many ways, it has already arrived. This model is not a contingency plan for the next global pandemic or crisis. This is the emerging evolution of higher education for the 21st century.

Our closing session of the workshop will encourage you to imagine the possibilities for your institution. This is a momentous time for higher education. How will your campus respond? Leaders in undergraduate recruitment and marketing must be at the forefront of innovation on their campus. We’ll discuss the critical questions to consider and how to initiate these conversations on your campus to help your institution embrace the opportunities.

  • Robert Heil, Chief Business Development Officer, RNL

4:00 p.m. CT
Adjournment

Registration Fee

$99 per person

Bring a team to spark discussion and create momentum for implementing new strategies.

Register Now

Senior Leadership Forum Sponsors

 

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