HomeEvents2024 RNL HBCU Summit

2024 RNL HBCU Summit

Jul 22, 2024 Dallas, TX Enrollment, Fundraising, Student SuccessRegister Now

RNL Summit for Historically Black Colleges and Universities (HBCU)


Join us for this one-day summit specifically designed for Historically Black Colleges and Universities (HBCU), July 22 at the Sheraton Dallas Hotel in Texas. During our day together, you’ll hear strategies that address key issues facing HBCUs:

  • Marketing and recruitment to reach your enrollment goals.
  • Student success strategies to increase completion rates.
  • Donor engagement and fundraising strategies to increase giving to your institution.
  • Trends and technology that are impacting HBCUs

Receive a complimentary registration to the RNL National Conference

All RNL HBCU Summit attendees will also receive a complimentary registration for the 2024 RNL National Conference July 23-25 at the Sheraton Dallas Hotel. You’ll be able to continue your exploration of key issues and strategies at RNLNC, with more than 100 sessions to choose from.

Registration Fees

$99/per registrant

Registration for the HBCU Summit also gives you a complimentary registration for the RNL National Conference.

To register, click the “Register Now” button to go to the RNL National Conference registration page, then select the HBCU Workshop when prompted.

Register Now

All sessions will take place at the:
Sheraton Dallas Hotel
400 North Olive Street, Dallas, TX 75201

Special RNLNC rate: $244/night*

Missed our July 8 hotel rate cutoff date?
We may still be able to secure the special room rate for you at the Sheraton Dallas Hotel. For assistance, please email Jennifer.Ward@RuffaloNL.com.

HBCU Summit Agenda

All agenda session topics, dates, and times are subject to change. All times are Central Time (CT).

Monday, July 22

10:00 – 10:30 AM
Registration and Check-In

10:30 – 11:00 AM
Welcome and Introductions

11:00 – 11:45 AM
The State of the Union: The Current and Future State of HBCUs

HBCUs are challenged with identifying strategies to support sustained recruitment and timely degree attainment. This comes when many campuses are in the midst of initiatives designed to garner resources to support student success efforts. This leadership panel explores opportunities to maintain current enrollment trends while proactively addressing barriers to fulfilling institutional missions.

Noon – 1:00 PM

1:00 – 2:00 PM
Navigating the New Normal: Leveraging Artificial Intelligence to Effectively Serve Today’s Students

Sustainable enrollment is a thriving objective for every institution of higher education. However, many campuses employ aging processes, systems, and approaches while expecting improved outcomes. This session explores innovative strategies and insights for creating building sustainable success in enrollment, student success, and fundraising while navigating market complexities.

2:00 – 3:00 PM
The Marketing Imperative: Using Omnichannel Approaches to Yield Full-Funnel Success

Using a multi-channel marketing approach is mission-critical when addressing institutional outcomes (increased enrollment, retention, and giving). This session will challenge attendees to consider best practices for effectively connecting with key stakeholder populations and yielding desired results.

3:15 – 4:15 PM
Woke vs Relevant: Unpacking the ROI of the HBCU Experience

The economic impact of HBCUs is well documented, yet workforce outcomes for HBCU alumni are not. This interactive session will engage attendees in discussion about key marketing, reporting, fundraising, and student success practices that position campuses to foster the personal and professional preparation of students entering a global workforce at a time when HBCUS are facing unprecedented popularity and increased levels of political scrutiny.

4:15 – 4:45 PM
Tying It Together: Preparing for the Future

This design-thinking exercise will invite attendees to reflect on summit content while building the foundation of action plans that address challenges faced on their respective campuses. Attendees will also use this session as a springboard to the RNL National Conference, creating session agendas to further strengthen their conference experience.

4:45 – 5:00 PM
Reflections and Wrap Up

5:00 -6:00 PM
Networking Social

6:00 PM –
Free evening to enjoy Dallas