RNL Summit for Historically Black Colleges and Universities (HBCU)
.
Join us for this one-day summit specifically designed for Historically Black Colleges and Universities (HBCU), July 22 at the Sheraton Dallas Hotel in Texas. During our day together, you’ll hear strategies that address key issues facing HBCUs:
- Marketing and recruitment to reach your enrollment goals.
- Student success strategies to increase completion rates.
- Donor engagement and fundraising strategies to increase giving to your institution.
- Trends and technology that are impacting HBCUs
Receive a complimentary registration to the RNL National Conference
All RNL HBCU Summit attendees will also receive a complimentary registration for the 2024 RNL National Conference July 23-25 at the Sheraton Dallas Hotel. You’ll be able to continue your exploration of key issues and strategies at RNLNC, with more than 100 sessions to choose from.
Registration Fees
$99/per registrant
Registration for the HBCU Summit also gives you a complimentary registration for the RNL National Conference.
To register, click the “Register Now” button to go to the RNL National Conference registration page, then select the HBCU Workshop when prompted.
All sessions will take place at the:
Sheraton Dallas Hotel
400 North Olive Street, Dallas, TX 75201
Special RNLNC rate: $244/night*
*Room rate reserved until June 30, 2024, but rooms may sell-out sooner.
HBCU Summit Agenda
All agenda session topics, dates, and times are subject to change. All times are Central Time (CT).
Monday, July 22
10:00 – 10:30 AM
Registration and Check-In
10:30 – 11:00 AM
Welcome and Introductions
11:00 – 11:45 AM
The State of the Union: The Current and Future State of HBCUs
HBCUs are challenged with identifying strategies to support sustained recruitment and timely degree attainment. This comes when many campuses are in the midst of initiatives designed to garner resources to support student success efforts. This leadership panel explores opportunities to maintain current enrollment trends while proactively addressing barriers to fulfilling institutional missions.
Noon – 1:00 PM
Lunch
1:00 – 2:00 PM
Navigating the New Normal: Leveraging Artificial Intelligence to Effectively Serve Today’s Students
Sustainable enrollment is a thriving objective for every institution of higher education. However, many campuses employ aging processes, systems, and approaches while expecting improved outcomes. This session explores innovative strategies and insights for creating building sustainable success in enrollment, student success, and fundraising while navigating market complexities.
2:00 – 3:00 PM
The Marketing Imperative: Using Omnichannel Approaches to Yield Full-Funnel Success
Using a multi-channel marketing approach is mission-critical when addressing institutional outcomes (increased enrollment, retention, and giving). This session will challenge attendees to consider best practices for effectively connecting with key stakeholder populations and yielding desired results.
3:15 – 4:15 PM
Woke vs Relevant: Unpacking the ROI of the HBCU Experience
The economic impact of HBCUs is well documented, yet workforce outcomes for HBCU alumni are not. This interactive session will engage attendees in discussion about key marketing, reporting, fundraising, and student success practices that position campuses to foster the personal and professional preparation of students entering a global workforce at a time when HBCUS are facing unprecedented popularity and increased levels of political scrutiny.
4:15 – 4:45 PM
Tying It Together: Preparing for the Future
This design-thinking exercise will invite attendees to reflect on summit content while building the foundation of action plans that address challenges faced on their respective campuses. Attendees will also use this session as a springboard to the RNL National Conference, creating session agendas to further strengthen their conference experience.