Join us for the first RNL Regional Workshop Series
The RNL 2021 Regional Workshop Series will feature day-long programs led by educational and thought leaders who will share how they have orchestrated lasting success for their institutions and address key issues in the graduate and adult markets.
Recent research, best practices, and trends in the graduate and adult markets will be highlighted.
Coming in early 2022:
- Charleston, South Carolina
- Las Vegas, Nevada
Bring a team to spark discussion and create momentum for implementing new strategies.
Chicago, IL September 28, 2021
The Blackstone Hotel
636 South Michigan Ave.
Chicago, IL 60605
Group rate of $219/night (night of Sept 27) for Lunch & Learn Guests. Cut-off date: September 8, 2021. Book here.
Cincinnati, OH October 20, 2021
Renaissance Cincinnati Downtown
36 East Fourth Street
Cincinnati, OH 45202
Group rate of $169.99/night (night of October 19) for Workshop Guests. Cut-off date: October 10, 2021. Book here.
Regional Workshop Series Agenda
9:30 – 10:00 a.m.
Check-In and Breakfast
10:00 – 11:00 a.m.
Workshop Welcome and Regional Data Overview
Dive deep into the most recent demographic data for your region while gaining a general understanding of market positioning and areas for opportunity
11:00 – 11:15 a.m.
11:15 a.m. – 12:15 p.m.
Using Research to Drive Enrollment Growth
Discover a wealth of data in the latest research published by RNL including a survey of more than 1,500 prospective graduate students which reveals what these students expect and demand.
12:15 – 1:00 p.m.
Lunch with Round Table Discussions
1:00 – 1:45 p.m.
Three Strategies to Building Demand
A healthy funnel leads to a healthy enrollment. But graduate and online enrollment managers face unique challenges compared to traditional undergraduate enrollment: different student motivations and behaviors, shifting marketing demands, and programs that need to compete regionally or nationally when students start their searches. Generate qualified leads through digital marketing strategies that engage prospective graduate students where they spend their time and when they seek information.
1:45 – 2:00 p.m.
2:00 – 3:00 p.m.
Four Key Strategies & Tactics to Drive Enrollment Growth for Any Institution
As the graduate and online market evolves, campuses like yours face new challenges and complexities such as bringing new programs to life, onboarding and integrating new technologies and proving ROI from marketing and admissions investments. Learn how to solve today’s problems while positioning your institution for success tomorrow.