2021 RNL Donor Engagement Forum
Virtual Event | July 27-29
Join advancement professionals from across the US and Canada to talk about what’s new and next in student ambassador engagement centers, crowdfunding, and giving days. Join fundraising leaders in the field like you who want the best strategy to boost donor engagement and results right now.
RNL experts and your peers will join three days of action-oriented sessions on how to take your engagement center, crowdfunding and giving day program to the next level, including topics like:
- New technology that integrates calling, texting, personalized video and remote engagement to maximize your success and flexibility.
- New features in crowdfunding and giving days like gamification, digital wallets and more than make the donor experience social, exciting, and easy.
- Recruitment training, and coaching student ambassadors.
- Maximizing the effectiveness of segmentation, messaging and outreach focus.
- How to maximize ROI with data-driven strategy to focus on the best prospects at the right time.
- Best practices for supporting student engagement leaders and providing the best donor experience.
The RNL Donor Engagement Forum is free to RNL Engage and RNL Digital Engagement Center partners, RNL ScaleFunder partners, and those exploring the shift to a Digital Engagement Center or RNL digital giving platforms.
All sessions at the virtual RNL Engagement Forum will initially be broadcast online on July 27-29 at the times listed below, and then available on-demand after the conference concludes. Please note that this schedule is subject to change. All sessions will include RNL partner clients sharing their experience and advice.
All times below are Central Time (CT). If you have any questions, or suggestions for topics, please contact us.
Tuesday, July 27, 2021
10:00 a.m. CT
We’ve just concluded the most challenging fundraising year ever. Join RNL leaders as we recap the inspiring and innovative work that RNL partners did to engage donors in this crucial time, and hear from RNL CEO Sumit Nijhawan about our vision for the future.
10:30 – 11:30 a.m. CT
RNL Engage & Scalefunder : What’s New
Donor engagement has changed, and our technology is changing with it. Join us for this overview of the over 400 enhancements we’ve made to RNL platforms in the past year, along with a preview of new features on the way. Hear about new contact channels, improvements to the donor, volunteer and fundraiser experience, and key integrations that tie it all together to maximize engagement.
- Presenters: Sean Shaikun & Eric Billings
11:30 – 11:45 a.m. CT
11:45 – 12:45 p.m. CT
Best Practice for Digital Engagement – Texting and Personalized Video
The ability to engage donors real-time with text and personalized video (ThankView) is a game changer. With this new technology, you can support activity across all Advancement areas like events, stewardship and alumni services, and provide actionable giving prompts that make it easy for donors to give right away. We’ll share how RNL partners have used these engagement methods to success, and take your questions on how to start or supercharge your digital engagement.
- Presenters: Adrienne Penney, Associate Director of Annual Giving, Oakland University and Sylvia Vandever, RNL
12:45 – 1:00 p.m. CT
1:00 – 2:00 p.m. CT
Data Optimization for Digital Engagement
You can’t engage donors unless you get the data right. We’ll talk about key data hygiene, segmentation, contact pool and personalization strategies that help you get the most out of RNL Engage and ScaleFunder. Bring your questions, and let’s maximize impact with the best use of our data.
- Presenters: Sarah Patterson
Wednesday, July 28, 2021
10:00 – 10:15 a.m. CT
Day 2 Kickoff and Highlights
We’ll share what we learned in Day 1 of the Forum, key highlights, and take your questions live.
- Presenter: Nick Talley
Sessions subject to change
10:15 – 11:15 a.m. CT
Giving Day Best Practices
Giving Days continue to set records, and provide an engaging way for donors to feel part of something exciting. In this session, we’ll share the best ways that RNL partners have innovative to keep giving days fresh, and reach more donors. We’ll include key tips for timing, planning, and engaging your whole campus community and volunteer base. And we’ll share insights from over $400M in results in the RNL Digital Giving Index.
- Presenters: Andrew Palmer, Director of Annual Giving – University of Kentucky
Kristin DeMarco Carroll and Janice Ridolfi
11:15 – 11:30 a.m. CT
11:30 a.m. – 12:30 p.m. CT
Crowdfunding Best Practices
Crowdfunding provides an incredible way to engage students, faculty, parents, and alumni to answer they key question “why give now?” We’ll share tips from RNL partners on how to diversify and expand your campaigns, support project teams, and marketing the crowdfunding program to campus. And we’ll share insights from over $400M in results in the RNL Digital Giving Index.
- Presenters: Sara Thompson, Assistant Director of Annual Giving- Bowling Green State University
Kristin DeMarco Carroll and Theresa Jubert
12:30 – 12:45 p.m. CT
12:45 – 1:45 p.m. CT
Best Practices for Recruiting, Training and Motivating Ambassadors
Ambassadors, whether they student engagement ambassadors or your dedicated volunteers, are the heartblood of any engagement program. In this session, we’ll share key strategies for preparing your ambassadors for success. Included will be key tools and tactics for working with volunteers to amplify giving day and crowdfunding campaigns, how to best recruit, onboard and motivate student engagement ambassadors in a digital engagement center, and key ways to track your success.
- Presenters: Erica Kobbe, Senior Annual Giving Officer, Sacramento State University, Abigail Tromler, RNL Engagement Center Manager, Washington State,
Sylvia Vandever and Maile Juranits, RNL
Thursday, July 29, 2021
10:00 – 11:00 a.m. CT
Setting Yourself Up for Success in A Digital Engagement Center
That thing we used to call “phonathon” has transformed. Engaging donors across calling, texting, personalized video (ThankView) and digital channels takes coordination and planning. In this session we’ll share key tips for forecasting and goal setting, shift management, monitoring and channel optimization.
- Presenter: Sarah Patterson
11:00 – 11:45 a.m. CT
Okay, But How Do We Do That?
All of this sounds great, but how do we actually get it done? Join the full RNL team as we spin the “Wheel of Fortune” to choose key tactics and topics (along with your requests). We’ll respond live with what we’ve seen in best practices for strategy, implementation and dynamic leadership in campaigns, including engagement centers, crowdfunding, giving days, and digital outreach. Bring your tough questions, and get ready to “spin the wheel.”
- Presenters: The RNL Team and guests
11:45 a.m. – Noon CT
Noon – 1:00 p.m. CT
Open Forum with Your Questions
- Presenters: The RNL Team and guests
1:00 – 1:30 p.m. CT
The RNL Future Roadmap and Closing Remarks
Hear about what’s next for the RNL platforms, where we’re developing and adding features, and how you can maximize your RNL partnership investment in FY22.
- Presenters: Shad Hanselman, and Nick Talley