RNL NYS Demand Builder

Ramp up your student search campaigns to generate genuine interest from students in New York and out of state
RNL NYS Demand Builder provides strategic college student search campaigns that build a pool of interested students followed by extended engagement to maximize application and enrollment rates.

Now that public colleges in New York State will offer free tuition, it's more important than ever for private institutions in New York to build demand with students—in state and outside of New York.

RNL NYS Demand Builder delivers analytics-and-affordability-driven campaigns to protect your existing market share in New York State and reach new markets in other states.

  • GROW enrollment from outside New York State while maximizing enrollment from in-state students.
  • PREDICT affordability issues so students receive targeted financial aid communications that address their concerns about cost early in the search process.
  • NURTURE genuine student interest with key messages that will resonate with students and their parents in New York and out of state.
  • ENGAGE students by communicating across multiple channels to reach them wherever they are—on their phones, on social media and web pages, in their email, or opening their mail.

6 components to generate genuine interest from the right students

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New York State Student Search Modeling AnalyticsNew York State Student Search Modeling Analytics New York State Student Search Outreach CampaignNew York State Student Search Outreach Campaign
Digital Advertising with RNL Digital DialogueDigital Advertising with RNL Digital Dialogue RNL Affordability PredictorRNL Affordability Predictor
Parent Affordability Letter and InsertParent Affordability Letter and Insert RNL Smart Review Analytics and ReportingRNL Smart Review Analytics and Reporting



Ask for a free guided tour of RNL New York State Enrollment Solutions and speak with
our enrollment management experts on finding the ideal strategy for your institution »

Additional RNL NYS Enrollment Solutions

RNL NYS Analytics
Drive inquiries, applications, and enrollment with a robust combination of analytics, tools, and consulting.

RNL NYS Applicant Cultivator
Develop your applicant pool this summer and fall using Excelsior Scholarship impact research, powerful multichannel outreach, and campaigns for stealth applicants, inquiries, and high school seniors.

RNL NYS Class and Price Optimizer
Optimize yield rates, net revenue, tuition, and financial aid levels through advanced modeling, Excelsior Scholarship impact research, and careful price-versus-competition benchmarking.

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