HomeEnrollmentBuilding DemandStudent Journey

Transforming enrollment marketing through student-driven engagement

RNL Student Journey is the future of enrollment marketing. This trailblazing approach creates a self-directed exploration during the college search process that is more relevant, timely, and compelling to students and parents.

See how RNL Student Journey can transform your enrollment marketing

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The RNL Student Journey solutions

RNL Student Journey is a family of solutions that enable institutions to target students for specific programs or from specific markets, and engage them through a self-directed, personalized enrollment journey.

RNL Academic Program Student Journey

Engage and enroll students in specific majors that you are trying to grow.

RNL New Market Student Journey

Identify students in new markets who are more inclined to enroll at your institution.

RNL First-Generation Student Journey

Guide first-generation students toward enrollment with customized outreach for them and their parents.

An enrollment solution unlike anything else in higher education

Powered by marketing automation, the RNL Student Journey solutions follow the natural flow of a relationship, using dynamic responsive messaging and engagement scoring to deepen the bonds between prospective students and your institution.

  • EMPOWER students to discover their path to enrollment, finding the information they need whenever they need it
  • ENGAGE students by providing an authentic experience into their world—personalized, online, and social
  • TARGET students who fit your enrollment goals, based on RNL research and advanced analytics
RNL Student Journey empowers students to discover their path to enrollment
The RNL Student Journey solutions do not consist of staged events or steps; rather they empower students to explore and find the right information they need quickly so they can make an informed application and enrollment decision.

How RNL Student Journey is already benefiting campuses

20% Increase in Enrollment

in a specific academic program for one partner campus

122% Increase in Web Traffic

for one campus during a single campaign

7-Question “Fit Finder” Quiz

provides a unique, personalized path to academic self-discovery

Austin College

“RNL Academic Program Student Journey was a great fit. It allowed us to be highly targeted toward a population that is strong academically and persists at Austin College well. ”

Nan Davis, Vice President for Institutional Enrollment, Austin College

7 powerful components provide a comprehensive approach to student-driven enrollment exploration

Behavioral Engagement Scoring
Real-time engagement scoring powered by student choices identifies which students are ready for immediate outreach.

Individualized Insight and Personalization
Marketing automation and dynamic content provide a highly intelligent, personalized communication at every stage of the journey.

Integrated Outreach
Students receive communication across every channel: digital, social media, email, print, and text.

“Fit Finder” Quizzes
Interactive, self-directed quizzes help students understand what they want to study and connect that desire to your academic program offerings.

Interactive Exploration Hub for Students
Unique to RNL Student Journey this multifaceted hub allows students to discover key information on their terms, increasing the relevance and impact of that information.

Parental Engagement
Parents have their own interactive exploratory hub and tailored communications that make them enrollment advocates for their children.

Responsive Engagement Streams
Student choices an engagement scoring trigger responsive communications that connect students to the most appropriate information, campus personnel, and actions.


See how RNL Student Journey can transform your enrollment marketing

Free Guided Tour

Resources Related to Student Journey

First-Generation College Students

What you need to know to enroll this population 1 in 3 incoming freshmen are first-generation college students First-generation college...

Additional Solutions for Building Demand

Demand Builder

RNL Demand Builder combines our student search expertise and multichannel enrollment marketing strategies with award-winning creative and industry-leading research and consulting to identify and engage students most likely to respond to your unique offerings.

Adult Learner, Online Learner, and Graduate Student Enrollment Solutions

Drive enrollment with student attitudinal data, behavioral modeling, and multichannel marketing that resonates with these growing populations.