Today Is Someone’s Birthday: 60 Seconds to Fundraising Success

Shad HanselmanAssociate Vice President, Annual GivingNovember 3, 2020
60 Seconds to Fundraising Success

As a service to our RNL partners, we put out quick videos with tips you can immediately use to maximize the success of your donor engagement. Here are four recent episodes covering a range of donor engagement strategies.

Today Is Someone’s Birthday

Looking for an efficient and effective way to personally engage donors on their birthdays? RNL expert Brian Cass shares a couple of tactics you can use to quickly and easily incorporate birthday engagement into your program.

The Strategic Digital Transformation

Get the free Channel Optimizer Toolkit mentioned in this video.

Integrating digital channels into your engagement program is an effective and efficient way to increase productivity. Here are key insights on how to strategically pivot your program for optimal impact.

Encouraging Remote Students

Struggling to keep your remote student ambassadors engaged? Looking for new ways to encourage your remote team? Brian Cass, RNL’s Engagement Center expert, shares tips and tactics to get the most out of your remote team.

Program Optimization

Get the free Channel Optimizer Toolkit mentioned in this video.

Is your program optimized with all the changes 2020 has brought to advancement? If not, this episode of 60 Seconds to Success is perfect if you are facing budget cuts or just want to better align your channels with your goals.

More episodes of 60 Seconds to Success

Want to find out how the strategy and technology mentioned in these tips can transform your donor engagement? Contact us today and we’ll connect you with an experienced RNL consultant to show you how.

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Subscribe to RNL’s 60 Seconds to Success today to hear insights and innovations from RNL’s fundraising leaders. Stay tuned for new episodes!

About the Author

Shad Hanselman

Shad Hanselman is an experienced fundraising professional dedicated to advancing the art and science of annual giving and pipeline development. Since 2005 he has focused his career on analyzing development and scrutinizing longstanding fundraising traditions...

Read more about Shad's experience and expertise

Reach Shad by e-mail at

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