fundraising

RNL Partners Succeed on #GivingTuesday 2020

Eric BillingsAssociate Vice President, Digital Product ManagementDecember 4, 2020
#GivingTuesday 2020 raised more than $500 million in online donations.
#GivingTuesday 2020 raised more than $500 million in online donations.

Since 2012, #GivingTuesday has had a massive impact on the holiday giving season. This year’s event, coming during the global pandemic and an incredible level of charitable need, will set a record. #GivingTuesday 2020 reports that giving increased by 25 percent, with over $503M in online donations in the U.S. alone.

More than 120 RNL partners participated in #GivingTuesday utilizing the RNL ScaleFunder platform, and here are the stats:

  • $9,042,150 Total Dollars Raised
  • 31,856 Transactions, 29,864 Online and 1,992 Offline
  • $5,309,783 Online and $3,732,367 Offline
  • Average Online Gift: $178

We saw a 33 percent increase in the average online gift and big growth in the integration of offline efforts—almost 50 percent more this year. A key component of RNL Digital Giving is integration with offline efforts so partners can post gifts of all sources to a campaign page and build excitement. This includes integrating your major gift efforts for matches and challenges, and even integrating calling and texting campaigns. RNL ScaleFunder partners can raise as much as they want with no additional cost, and building excitement across your donor contact channels is easy.

Watch our review of the best of #GivingTuesday 2020

My colleagues Josh Robertson, Kristin DeMarco, and Brian Gawor joined me on LinkedIn Live to review some of the best tactics we saw for this global event. Watch our conversation and check out the commentary.

Here are a few campaigns that leveraged new RNL ScaleFunder technology along with great messaging and donor engagement.

North Dakota State University tops $1.3M on #GivingTuesday 2020 Giving Day

North Dakota State University #GivingTuesday 2020
See the NDSU #GivingTuesday page

Utilizing the RNL Scalefunder Giving Day module, NDSU took advantage of some of the most effective donor engagement opportunities across the entire campus. With successful gift match challenges, key messages from campus leaders and incredible social media activity, this record-setting giving day was one of the best we’ve seen.

Kappa Alpha Theta engages sisters across the U.S. and Canada

Kappa Alpha Theta #GivingTuesday 2020
See the Kappa Alpha Theta #GivingTuesday page

One of the most popular features for giving events is the “donor map,” and Kappa Alpha Theta sisters rose to the challenge to encourage Theta sisters from every U.S. state and Canada to give, unlocking a $15,000 challenge gift. This excitement, along with great, cross-platform social media, really made their #GivingTuesday event a success.

Crowdfunding is a #GivingTuesday winner at University of Maryland

University of Maryland #GivingTuesday 2020
See the University of Maryland #GivingTuesday page

As I shared before, there are numerous ways to excite donors on #GivingTuesday, and a customized crowdfunding portal with multiple campaigns can also be very successful. This approach allows you to engage multiple constituencies and highlight key campus efforts. The University of Maryland portal is a great example of featuring important giving priorities in an accessible and exciting themed portal.

Create your own giving day or crowdfunding success story

These are just a few examples of how organizations are using this engaging, excitement-building and social technology to excite donors. If you’d like to see more examples and hear about the newest features in RNL ScaleFunder that can help you set records for your next giving day, crowdfunding campaign, and optimize digital donor engagement, contact us and we’ll set up a time to talk.

Request a crowdfunding demo

See RNL Crowdfunding Powered by ScaleFunder for yourself and why it is the leading crowdfunding platform for higher education fundraising.

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About the Author

Eric Billings

Eric Billings is a passionate fundraising professional with just over a decade of industry experience, including major gift fundraising, planned giving, and annual giving. He has focused a majority of his career exploring innovative and...

Read more about Eric's experience and expertise

Reach Eric by e-mail at Eric.Billings@RuffaloNL.com.


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