The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.
This week, some great articles with major and planned gift insights about your work with big donors, plus a new RNL study about major and planned gift productivity.
From around the web:
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| NonProfit PRO (Jun 29 2017) |
Major donor prospects don’t hide under rocks or fall from the sky, but if you look in the right places you will find them. Once you do, you’ll have the fuel you need to fill your major gifts fundraising pipeline….
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| NonProfit PRO (Jun 26 2017) |
It used to be that the average charity would have to simply ask and the donor would simply give, with no questions asked. All of that has changed. And this change has not dawned on many nonprofits or major gift fundraisers. This can be a major block to success for a major gift officer…
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| The NonProfit Times (Jun 23 2017) |
Experts gathered fundraisers around the campfire during Fundraising Day in New York at the New York Marriott Marquis to discuss what fears they have in soliciting planned gifts during their session “Legacy Giving: So What Are You Afraid Of?” Hefter and Krause insisted, when asked by an audience member, that “legacy” and “planned” aren’t dirty words…
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| The Chronicle of Philanthropy (Jun 22 2017) |
A poll of 19 of the biggest philanthropists shows that doing preparation and tailoring a request to the passion you’ve uncovered in your wealthiest donors is a key to success…
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Spotlight: New survey on major and planned giving productivity
Speaking of major and planned gift insights, we’ve just completed one of the largest studies ever of major and planned giving officers to uncover key barriers to productivity. Fundraisers told us that their prospect pools are large and gift officer time is limited, wealth ratings are only moderately helpful, and key performance metrics aren’t well aligned with total productivity.
Download the research report today to see the full survey results and implications for your major and planned gift program.
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