HomeAbout RNLRNL National Conference: Enrollment Management Sessions

2019 RNL National ConferenceDive into key topics on recruitment, marketing, financial aid, and more

Register by June 21 after June 21
1 to 5 from an institution $735 each $785 each
6 to 15 from an institution $715 each $785 each


Register now

Campus professionals, higher education experts, and enrollment consultants with vast experience will lead our enrollment management conference sessions, tackling the most important topics impacting student recruitment today.

What attendees have said

This is definitely the place to be for any higher ed professionals interested in managing their enrollments.

“I brought back so many ideas that can be used in admissions and recruiting.”

“As always, this conference was fantastic. The session topics were well thought out and invaluable.”

“This conference is the gold standard of conferences for admissions and marketing.”

Student recruitment and campus marketing sessions

2019 RNL National Conference session descriptions
Read the enrollment session descriptions

Read the session descriptions for our student recruitment, marketing, financial aid, and strategic enrollment planning sessions.

Enrollment topics at this year’s conference include:

  • Digital Marketing Channels: Which Ones Are Right for You?
  • Emerging Technologies in Recruitment Marketing
  • Using AI Chatbots to Lift Conversion at Every Stage in the Funnel
  • The Art of Digital Storytelling
  • Going Digital or Bust
  • How to Build Your Website Around the Needs of Your Prospects
  • E-Expectations 2019: What Students Want From Their Online Interactions
  • Authentic Social Media Use in Recruitment
  • Using Text to Boost Conversion
  • Taking the Next Step With Web Leads
  • Crossing the Streams: Connecting Online and Offline Events
  • Eight Steps for Creating a College Marketing and Communication Plan
  • Making Your Marketing ROI Business Case With Marketing Performance Metrics
  • Standing Out in a Crowded World: Being Heard Through the Noise
  • You Have a Brand, Now What?
  • What’s Next in Non-Traditional Marketing Program Level Recruiting- Soup to Nuts Small College Recruitment
  • Reaching Gen Z: Creating Emotional Content That Authentically Connects Parents’ Role in College Planning and College Success
  • Creating a Healthy, Goal-Driven Culture
  • Creative Trends We Love: Inspiration to Invigorate Your Campus Communications
  • Stemming the Tide of Summer Melt
  • The 360-Degree View of Student Engagement
  • Campus Visit Best Practices
  • Building a Partnership Between Admissions and Athletics
  • Developing a One-Stop-Shop: Combining Multiple Divisions to Better Serve Students
  • Advance Your Career: Get Certified With the Ruffalo Noel Levitz Certificate in Enrollment Management
  • Tips to Successfully Select, Implement, and Utilize a CRM
  • Transfer Student Advising and Recruitment
  • First-Generation Students’ Journey From High School to College Graduation
  • Enrolling Out-of-State and Traditionally Under-Served Students
  • Same Program, New Market: Going Rural
  • Four Keys to Attract Students at Community and Technical Colleges
  • A Complete Outreach Model for Two-Year Schools
  • Centralized or Decentralized? Enrollment Management in Graduate and Professional School Environments
  • The Ultimate Recipe for Productive Cycle Planning (for Graduate Admissions Professionals)
  • Eight Fundamental Issues to Understand for Graduate/ Professional Enrollment Planning
  • What Can Graduate and Undergraduate Enrollment Offices Learn from Each Other
  • Keeping up with the Internationals: A Marketing and Comms Action Plan for Driving Enrollment Success
  • Recruiting International Students- Strategies for Success
  • The Political Climate and Impact on Recruitment of International Students

Strategic enrollment planning sessions

  • The Fundamentals of Strategic Enrollment Planning
  • Great Outcomes for Students: Reverse-Engineering Strategic Enrollment Management
  • The Financial State of Higher Education and How to Leverage Your Position as Institutional MVP
  • Building Capacity for Engagement in Successful Strategic Enrollment Planning
  • Built to Plan: Do-It-Yourself Strategic Enrollment Planning
  • One Private Catholic University’s Use of Pricing and Program-Demand Research to Aid in Strategic Planning
  • Strategic Enrollment Planning: Three Institutional Perspectives
  • SEM at Community Colleges: Why and How?
  • Employer Demand: A Look at Emerging Skills Requested
  • No Surprises Revisited: Assessing What’s Essential for Enrollment Success
  • Developing Strategic Enrollment Strategies in Response to the Current Environment
  • Navigating Strategic Enrollment Planning and Management at a Large, Complex, Urban University

Financial aid and affordability

  • How does Your Discounting Compare? Results From the 2019 RNL Discounting Report
  • What to Measure and When to Track It? Top FA Metrics to Follow
  • Financial Aid for Rookies
  • Should We Consider a Tuition Reset? A Quantitative Look at 130 Examples
  • Fear of Student Loan Debt: Reframing College Worth to Regain Lost Prospects
  • Financial Aid and Affordability: A College/Guidance Counselor Panel
  • Explaining Financial Aid in a Way Students Can Understand
  • The Impact of Athletic Recruitment on Admissions and Financial Aid
  • College Financing: A Juggling Act
  • Using IPEDS to Understand Your Market Positioning: A Workshop
  • Financial Aid Allocation for Transfer Students
  • From High School to College Graduation: Here Is What Your Students Think About College Financing
(Please note: Conference session titles, content, and programming are subject to change.)

These enrollment management conference sessions are ideal for:

  • Presidents, provosts, and chancellors
  • Vice presidents for enrollment management
  • Directors of admissions
  • Directors of financial aid
  • Campus marketing professionals
  • High school counselors

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