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Wes Butterfield

Wes Butterfield oversees the financial aid services division of RNL. In addition to providing leadership for the division, he has served more than 40 small and large four-year public and private campuses across the United States throughout his consulting career at RNL. For 16 years, his primary focus has been assisting campuses with achieving enrollment and net revenue goals through the strategic use of financial assistance, increasing the effectiveness of student recruitment through ForecastPlus™ predictive modeling, and optimizing their enrollment management efforts.

Mr. Butterfield has helped his campuses achieve results such as:

  • An 18.0 percent increase in enrollment over five years for a campus in the Midwest. During this time the academic profile of the institution steadily increased, and average net revenue per student rose 15.3 percent.
  • A healthy 9.1 percent increase in a single fall season for a campus on the East Coast. This was the fifth year in a row this institution hit its enrollment and net revenue targets.
  • Stopping a three-year decline in enrollment and helping this same campus increase its average net tuition revenue by 17.9 percent.
  • Increasing a campus partner’s net tuition revenue 25.8 percent while maintaining a steady enrollment increase over a five-year period.

Previous campus experience

Before coming to RNL, Mr. Butterfield served as director of admission for Cornell College (IA). His primary responsibilities included supervising the admissions staff and assisting with the development, creation and execution of the overall recruitment plan. During his tenure at Cornell the admissions staff stopped a three-year decline in entering student enrollment. Further accomplishments included creating the college’s first comprehensive recruitment plan and revamping the scholarship program to provide greater access to the college for students and their families. His 15 years of on-campus higher education experience was spent in enrollment management at Cornell College (IA) and in college advancement at both Cornell College (IA) and the University of Iowa Foundation.


Mr. Butterfield is a graduate of Cornell College and holds a master’s degree from the University of Iowa. He is currently enrolled in a doctoral program in Higher Education and Student Affairs at the University of Iowa.

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