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Becca Widmer

As senior consultant, Becca is focused on providing strategic consultation and critical insights to help your program innovate and succeed. She is responsible for providing guidance for overall fundraising program strategy and delivery and is dedicated to listening to and interpreting your goals into successful donor outreach. Becca works closely with your project team to ensure your expectations are met with the highest level of responsiveness and professionalism. Becca is committed to building the strong client partnerships that set RNL apart.

Previous Experience

Becca comes to her senior consultant role with a wealth of experience across diverse institutions. Prior to joining RNL, Becca was director of annual giving at Drake University in Iowa. Before that, she was director of annual giving programs at Rollins College, and associate director of annual fund programs at Columbia University. She also spent three years at the University of Iowa Foundation as an annual giving project coordinator and development associate. She’s also been a faculty member with Annual Giving Network and presented at CASE conferences.

Education

Becca holds a bachelor’s degree in communications from Wartburg University, and Master’s degree in fundraising management from Columbia University.

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Insights and Content

Quotes from Becca

“I was raised in rural Iowa as the daughter of public school teachers. What my family and community taught me is that if we want to get something done, we need to come together to make it happen. That’s the way giving works: the combined efforts and contributions of passionate people to make something happen. We need to communicate this group effort and the way it can transform lives, open doors to opportunities and better the world for all of us. This will greatly influence our success with donors. I recognize the life-changing impact of education, and I know from experience that our alumni and supporters are ready to step up to support that transformation.”

“Great donor engagement strategy includes a smart marriage between data and storytelling. Numbers, combined with the emotional intelligence to really connect with donors on a personal level is key. When these two sides work in harmony, we can ensure that we are communicating the right story and need to a receptive and invigorated audience who are ready to help. As fundraisers, we are the conduit to make things better in the world, and smart strategy is key.”

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