Elevating SEO for University of Alaska Fairbanks

RNL’s SEO partnership with University of Alaska Fairbanks has had a significant impact on university enrollment at the flagship Alaska system university. Our partnership has included the development of optimized, market-forward content for nearly 300 enrollment-focused pages, conversion optimization of page layouts and lead generation forms, and user-focused changes to site information architecture.

Over the past year, RNL completed the overhaul of more than 50 program pages to improve SEO and include the most relevant keywords. The scope of work tapped into the campus partner’s unique program offerings including a robust revamp of their dual-degree webpages. RNL has worked with the team to complete audits of their website to ensure it is end-user friendly and remediated critical errors that hurt SEO.

Organic search indicators of success

1. Among 538 keywords that resulted in placement on the first 10 pages of Google, 83% have appeared on the first page over the last six months.
2. Built and maintained an exceptionally high ContentIQ score that is a measurement of their site’s performance, content and page structure, and crawlability.
3. Pages optimized through our work have seen a 95% increase in estimated click traffic originating from the organic channel.

RNL’s work has resulted in UAF’s celebrated achievements and enrollment figures that are at the highest level in the University of Alaska system.

“Strengthening search engine rankings has been critical to our enrollment success. By developing keyword-driven academic program content and focusing on our website's SEO performance, we've seen a substantial increase in enrollment demand.”

By the numbers

+65%

degree-related phrases ranking on pages 1-3 of search results

+41%

year-over-year increase in organic entrances to careers pages

+64%

year-over-year increase in new users to the careers section

The Power of Great Design

RNL also gave the pages a fresher look and add RFI forms right on the page.