Industry estimates tell us that the average American receives at least 500 marketing messages a day, and 100 of them are digital. Modern charitable outreach contends with a lot of noise. And it’s hard to break through.
Chris Knudson at Wartburg College knows this, and he’s doing a great job connecting with supporters in an authentic way. He’s also done something great and stepped up as the chair of next year’s CASE VI conference. I connected with him at this year’s conference in Kansas City and we talked about marketing, brand strategy, and also why he volunteers for CASE. Check out this live episode recorded right at the conference with audience questions.