This annual giving report podcast spotlights RNL’s latest report in the Advancement Leaders Speak series, where we survey higher education fundraising professionals on their practices, challenges, and insights. RNL’s Shad Hanselman, an annual giving expert and former campus practitioner, talks with us about the results of this annual giving survey, including:
- Usage of channels, like direct mail, phone, email, crowdfunding, giving days and online giving.
- Where fundraisers wish they were spending more time.
- What fundraisers think is best for donor acquisition, retention, and upgrade of donors.
- What’s being done for young alumni engagement.
- What’s next for the future of annual giving.
Download 2019 Advancement Leaders Speak: Annual Giving Multichannel Best Practices
Our guest: Shad Hanselman, AVP for Annual Giving, RNL
Shad Hanselman is an experienced fundraising professional dedicated to advancing the art and science of annual giving. He has spent more than 12 years innovating in the annual giving space in such arenas as call centers, direct mail, digital engagement, giving days, and crowdfunding. Before coming to RNL, he served as assistant vice president of development advancement at the ASU Foundation for a New American University in Tempe, Arizona.