HomeResources2019 Recruitment and Yield Rate Benchmarks for Four-Year Institutions

2019 Recruitment and Yield Rate Benchmarks for Four-Year Institutions

See how your institution compares in conversion rates, admit rates, yield rates, and other key enrollment benchmarks

2019 Recruitment and Yield Rate BenchmarksIn an increasingly competitive enrollment environment, optimizing conversion and yield has become more important than ever. With projections predicting a flattening in college enrollments, institutions will need to make sure that they are maximizing their ability to move students through the funnel.

These conversion and yield benchmarks provide one important way to see how your institution compares to your peers. They will help you evaluate your overall performance for conversion and yield, and also include additional key metrics such as:

  • Comparisons between First-time-in-college (FTIC) students vs. transfer students
  • Metrics for in-state vs. out-of-state students
  • “Stealth applicants” who make first contact on applying
  • Number of institutions reporting enrollment declines

These benchmarks use data reported by institutions to RNL during a survey in fall 2018.

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