CollegeAPP, the Adult Prospect Pipeline, is a data analytics consulting service that identifies U.S. adults who have high intent to pursue education and training, as well as the type of education provider they prefer. Their proprietary data and models give CollegeAPP partners the ability to immediately create and target audiences of adults for recruitment strategy and campaigns—at the individual person level.

CollegeAPP begins with a database of more than 243 million U.S. adults aged 18+. CollegeAPP supplements the base data with survey results and machine learning algorithms that successfully predict the likelihood that any adult intends to pursue higher education and training. The user-friendly data platform enables education demand analyses, person-level market intelligence, and most importantly, the ability to perform person-level marketing via digital, social, video, TV, direct mail, phone, and email.

CollegeAPP is being used by technical colleges, public and private colleges and universities, community colleges, and online programs to identify prospects, cut marketing expenses, and build a disciplined pipeline of potential adult students.