enrollment

RNL partnerships win higher education marketing awards for enrollment

Ashley Spain

Associate Vice President, Enrollment Marketing

April 26, 2018

Winners have been announced in the 33rd Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report. This year, 2,250 entries were received from more than 1,000 colleges, universities, and secondary schools from all 50 states as well as several countries.

RNL partnerships won five higher education marketing awards for enrollment campaigns:

Why did these campaigns win higher education marketing awards?

What made these enrollment communications great? First, it starts with the institutions sending compelling images, messages, and reasons to be interested in your institution to the RNL creative team. We use the best design and technology to turn these ideas and materials into compelling campaigns that make it easy for students to respond. This includes making the inquire link or apply button immediately visible and even driving students to online information from direct mail. Mail reply devices also have to be easy to complete. In today’s attention economy, institutions have tremendous competition for the time and interest of prospective students and their families. We have to get attention quickly and convert it to action.

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report.

Here are examples from our winners from these prestigious higher education marketing awards. Click on the images to see more examples from each campaign.

Higher education marketing awards: Kettering University
Kettering U’s vibrant, infographic direct mail look encouraged students to apply

These RNL client winners also show the power of multichannel outreach to donors, using a mixture traditional and digital marketing to attract the attention of their target audience whether those potential students were on social media, browsing websites, or opening their mail.

Higher education marketing awrds: Cal U Pennsylvania
Revolving gif images engaged Cal U Pennsylvania prospective students to take the next step.
Higher education marketing awards: Seattle U
Vibrant and varied digital advertising engaged Seattle U prospective students

Are you ready to be an award winner? Contact us today

These institutions represent just a small sample of the many campuses we serve with our RNL Complete Enrollment solutions. We have solutions for building demand, cultivating applicants, optimizing yield, and increasing student success.

If you’re ready to join this group of award-winning recruiters, talk with our enrollment strategists. We’ll discuss your goals, challenges, and strategies for taking your fundraising to the next level. Contact us to set up a time to talk.


About the Author

Ashley Spain is an enrollment management professional who helps drive RNL’s research, strategy, and solutions for college enrollment and student success. She offers more than 10 years of experience in marketing and recruitment. Before coming to...

Read more about Ashley's experience and expertise

Reach Ashley by e-mail at Ashley.Spain@RuffaloNL.com.


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