RNL partnerships win higher education marketing awards for enrollment
Vice President, Enrollment Marketing
April 26, 2018
Winners have been announced in the 33rd Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report. This year, 2,250 entries were received from more than 1,000 colleges, universities, and secondary schools from all 50 states as well as several countries.
RNL partnerships won five higher education marketing awards for enrollment campaigns:
- Seattle University, New Media category
- California University of Pennsylvania, New Media category
- George Mason University, Search Pieces category
- Temple University, Website category
- Harrisburg University, Search Pieces category
- Kettering University, Direct Mail category
Why did these campaigns win higher education marketing awards?
What made these enrollment communications great? First, it starts with the institutions sending compelling images, messages, and reasons to be interested in your institution to the RNL creative team. We use the best design and technology to turn these ideas and materials into compelling campaigns that make it easy for students to respond. This includes making the inquire link or apply button immediately visible and even driving students to online information from direct mail. Mail reply devices also have to be easy to complete. In today’s attention economy, institutions have tremendous competition for the time and interest of prospective students and their families. We have to get attention quickly and convert it to action.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report.
Here are examples from our winners from these prestigious higher education marketing awards. Click on the images to see more examples from each campaign.
These RNL client winners also show the power of multichannel outreach to donors, using a mixture traditional and digital marketing to attract the attention of their target audience whether those potential students were on social media, browsing websites, or opening their mail.
Are you ready to be an award winner? Contact us today
These institutions represent just a small sample of the many campuses we serve with our RNL Complete Enrollment solutions. We have solutions for building demand, cultivating applicants, optimizing yield, and increasing student success.
If you’re ready to join this group of award-winning recruiters, talk with our enrollment strategists. We’ll discuss your goals, challenges, and strategies for taking your fundraising to the next level. Contact us to set up a time to talk.