Join us at the 2022 RNL Advancement Innovation Summit
Join us for two days of insights on how we can maximize donor engagement, increase fundraising results, and provide a better experience for our supporters. This annual, online event has brought together over 1,000 fundraisers annually, across annual giving, alumni relations, engagement, and major/planned gifts.
This conference is much more than ‘show and tell.’ At this data-driven and action-focused event, you’ll get real insights and strategy you can use immediately to maximize your fundraising results.
More information along with the summit agenda will be posted within the coming weeks.
You can view the full agenda here, and planned sessions topics led by your advancement peers include:
- Donor Engagement in the New Normal
- Engaging Donors in A Tough Economy
- Major and Planned Giving Pipeline Amplification
- The Future of Giving Days
- Students as Ambassadors: Success with Digital Engagement Centers
- Crowdfunding Success
- Making the Case For Long-Term ROI
- Using Texting to Amplify Engagement
- How to use CASE AmAtlas, the VSE and Alumni Engagement Metrics to Inform Your Strategy
- Using AI to Personalize the Donor Experience
- The Power of Personalized Video for Donor Engagement
- The Future of Donor Engagement: Integrated Omnichannel Outreach
- The Future of Donor Engagement: Young Alumni Engagement
Jonah Berger, New York Times Bestselling Author
Everyone has something they want to change. Fundraisers want to increase donations and leaders want to change organizations. Employees want to change their boss’s mind and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? This session introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest-rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation. Here are some examples of stories about Dr. Berger’s research: NPR’s Marketplace, CBS This Morning, CNBC, USA Today, Fast Company Profile, Harvard Business Review, and The New York Times.
Louis Diez, Founder of the Donor Participation Project
While mega-gifts make the news, overall participation in formal philanthropy is declining nationally. This is a challenge to our deep-rooted philanthropic culture. And because we know that major givers are much more likely to give after years of engagement, this trend could impact us down the road as we seek big gifts. Keynote speaker Louis Diez, who launched the Donor Participation Project in 2020 to connect fundraisers who want to transform door engagement and reverse this trend, will address why it’s time to take action and engage an inclusive, action-oriented, and purposeful donor base.
Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He recently served as the Executive Director of Annual Giving at Muhlenberg College and hosts the Donor Participation Project. The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016), and who believe this can be reversed by changing our fundraising practices. The DPP brings together fundraisers who want to learn from peers who are moving the participation needle. Louis holds an MBA from CUNEF, a PhD in Business Administration from Universidad Rey Juan Carlos (both in Spain), and an MM in Music Performance from the University of TN.