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Biola University (California)

Biola University (California)

Objective

Gain an outside perspective and advice on the graduate programs’ declining inquiry pool and overall marketing and recruitment strategies to identify strategies to grow graduate enrollment.

Action

Invited Ruffalo Noel Levitz to campus to conduct an analysis of the graduate programs’ marketing and recruitment efforts. The analysis consisted of meetings with marketing and recruitment staff, financial aid staff, information technology staff, and academic deans.

Outcome

Since the analysis, the university’s inquiry pool has stabilized and graduate enrollment is in a growth mode, largely due to making more strategic marketing and recruitment decisions.

Further, based on the recommendations from the analysis, Biola has conducted market research to determine the viability of its programs to determine additional areas of potential growth.

Testimonial

"Our consultant was able to understand our institution very quickly. He has an ability to gain a clear sense of context and identify strengths and weaknesses, while appreciating our uniqueness in the marketplace. And he did that in a very short time period. 

"There is a lot of skepticism about consultants and their cookie-cutter approach; but the things our consultant identified were not just the standard issues. He didn’t want us to change things that were essential to our mission, but to understand the impact those issues were having on our ability to recruit and retain students."

Greg Vaughan
Vice President, Enrollment Management


Case study used with the permission of Biola University.

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