Fundraising and Donor Engagement Resources for COVID- 19 (Coronavirus) Response

Brian GaworVice President of ResearchMarch 13, 2020

As campuses and organizations respond to the pressing needs to mitigate the coronavirus pandemic and respond to those in need, we’re also all wondering what this means for fundraising.

We still have goals to meet, we’re nervous about what the personal and economic impacts could mean for philanthropy, and we’re getting a lot of questions about messaging, events, and specific appeal tactics.

First, we invite you to join our LinkedIn group on the higher education response to COVID-19. We’re posting regularly with materials, insights and open questions about what our institutions are and can be doing for both donor and prospective student engagement.

Fundraising and Donor Engagement Resources for COVID- 19 (Coronavirus) Response
We’re here for you to talk about how to approach donor engagement during this difficult time. Schedule a time to talk.

Here are a few recent blogs and other resources on how this health crisis will impact donor engagement:

We’ll update this page with new blogs and resources as they come out. If you see something you think other fundraisers should read, please drop us a line.

We’re here to talk

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All of us at RNL are here to serve you and help you navigate the challenges of the COVID-19 crisis. Please reach out to schedule a time to talk with us, we can share our insights on how you can serve your alumni, donors, and other constituents during this difficult time.

About the Author

Brian Gawor

Brian Gawor’s focus is research and strategy to help propel both alumni engagement and fundraising results of RNL clients. Brian has 20 years of higher education experience in student affairs, enrollment management, alumni engagement and...

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Reach Brian by e-mail at

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