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Todd Abbott

Todd Abbott is a seasoned leader in higher education with an extensive 27-year track record. Joining RNL in 2007, he currently serves as Senior Vice President for the company. In his present capacity, Todd collaborates with college and university leadership to identify strategic opportunities that enhance institutional sustainability. His passion lies in understanding how marketing and engagement strategies impact not only new enrollment but also retention and alumni giving efforts for colleges and universities.

With a wealth of knowledge and expertise, Todd has progressed through various leadership positions within RNL, complemented by his senior leadership experience on campus. Before his tenure at RNL, Todd served as the Dean of Enrollment at Saint Martin’s University in Lacey, Washington. In this role, he managed the operations of undergraduate admissions and financial aid programs, contributing significantly to overall university marketing and retention initiatives.

Actively engaged in national, regional, and state professional organizations such as NACAC, PNACAC, NCCAA, and the College Board, Todd has served on the executive boards of PNACAC and the National Catholic College Admissions Association (NCCAA). His commitment to professional development, coupled with his enthusiasm for the field of higher education, makes Todd a respected and influential figure in the industry.

Todd’s perspective emphasizes the importance of data-informed strategies as the foundation for success in the ever-changing higher education landscape. He underscores the need to prioritize prospective students and their families in decision-making processes, ensuring alignment with institutional goals and delivering an enriching experience for students.


Todd holds a bachelor’s degree from Saint Martin’s University.

Quotes from Todd

“The one constant in our rapidly changing higher education landscape is that success is rooted in data-informed strategies. Technologies and priorities may shift, but putting the prospective student and their family first when taking action will always provide a solid foundation for enrollment success. Whenever assessing new programs, initiatives, or technologies, I always ask, how is this going to meet the specific goals of the institution and provide the appropriate experience the student will have when engaging with the institution?”

“The art and science of student engagement come together in predictive analytics and personalization. Utilizing technology to learn more about your constituents, anticipate interest, and build pathways for increased engagement allows you to share authentic, personalized stories that drive enrollment, retention, completion, and giving.”

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