With experience as a strategic planner in marketing, institutional research, and advancement, Shay Galto is passionate about analyzing student, donor, and influencer populations and assisting clients in developing relevant and authentic marketing messages. She consults directly with institutions on recruitment research, fundraising research, integrated marketing, and branding strategy.
With a particular interest in the student college choice process and messaging to students, families, and donors, Shay’s areas of expertise include the predictive modeling of inquiries, applicants, and donors; financial aid modeling and analysis; and marketing analytics. She conducts quantitative and qualitative research including national surveys, on-campus interviews, and focus groups. Shay has a particular passion for data visualization for universal understanding.
Prior to joining RNL, Shay led analytics initiatives throughout multiple administrative sectors at both public and private institutes of higher education. Most recently she comes from the University of Denver (CO) where she led the marketing analytics initiatives. Under her leadership, DU applied data-informed changes to their marketing materials.
Shay holds an MA from Northern Illinois University.