New studies on enrollment, financial aid, student success, philanthropy, and more.

Home2022 Enrollment, Student Success, and Fundraising Research from RNL

What are institutions doing to meet their goals for enrollment, student success, and fundraising in today’s challenging environment? How are students, parents, and alumni engaging with institutions now? The following reports represent the latest research from RNL to provide insights and benchmarks.

We invite you to dive into the findings in the following reports, free for you to download. You can also find insights from our experts in our higher ed blog. And if you want to discuss how you can reach your goals, reach out and we’ll set up a time to talk.

Optimizing marketing and recruitment for online enrollment

Average marketing budget from 2022 Online Program Marketing and Recruitment Practices


How can you engage and enroll online students more effectively? Which strategies and tactics do enrollment managers rate the highest? And what do prospective students expect in their interactions with you? Find out in two groundbreaking reports RNL released in 2022: one a survey of online enrollment managers, the other a survey of prospective online students.

Exploring the top issues higher education fundraisers face today

Advancement Leaders Speak: How leaders rate their time spent on fundraising activities
How advancement leaders rate the time they spend on key activities from ALS: Where Big Gifts Start

What are the top challenges, priorities, and goals of advancement leaders? How do they plan to grow their donor pipeline? RNL polled fundraising leaders in two of our ongoing Advancement Leaders Speak surveys—chief advancement officers, annual giving officers, major/planned giving officers, and others—to capture their insights and answers on donor engagement, fundraising priorities and challenges, major giving, staffing, and more.


Engaging and enrolling college-bound undergraduate students

Planning and search practices data from 2022 Marketing and Recruitment Practices for Undergraduate Students


Competition for traditional undergraduates is more fierce than ever, it’s more important than ever to understand how high school students search for colleges and which practices are the best for engaging them. These two reports from RNL present the latest benchmarks from our biennial survey of enrollment managers, as well as survey of more than 1,00 college-bound high school students. Both provide valuable insights and benchmarks to guide your enrollment efforts.

Tracking student satisfaction and priorities

2022 National Student Satisfaction and Priorities Report: Chart of overall student satisfaction by student population

What does student satisfaction look like in our post-pandemic world? How has it changed in recent years? This year’s National Student Satisfaction and Priorities Report looks at recent student satisfaction and priorities results as well as five-year trends to provide a better understanding of how perceptions have shifted in recent years.


Exploring college financing and financial aid awarding

Data from 2022 High School Student Perceptions of College Financing
Are your awarding policies meeting the needs of students and families? Does your awarding strategy align with your enrollment goals? These two reports provide terrific insights into how students approach financial aid and discounting benchmarks for private and public institutions.


Benchmarking student persistence and completion at four-year institutions

2022 Student Success Benchmarks: Persistence Rate Benchmarks

What retention practices do campus officials rate as the most effective?  How do your student retention metrics compare to other four-year institutions? The 2022 Student Success and Retention Benchmarks Report provides 12 key benchmarks in three key categories—term-to-term persistence, progression, and fall-to-fall retention.


Engaging parents and guidance counselors during the college search process

Data from 2022 Prospective Family Engagement Report


Parents are the top influencers for prospective undergraduate students. High school counselors are one of the most valuable resources for prospective college students. RNL produced two reports in 2022 to help you understand how you can engage both of these audiences and turn them into allies during the student recruitment process. More than 6,400 parents and 1,200 high school counselors respectively were surveyed for the two reports.