fundraising

RNL Partners Raise Millions on #GivingTuesdayNow

Eric Billings

Associate Vice President, Digital Product Management

May 6, 2020

On May 5, #GivingTuesdayNow was organized to provide immediate philanthropic relief to those experiencing the hardships brought on by the COVID-19 crisis. This was an incredible, globally-supported opportunity for organizations to share what they are doing to help and reach out to supporters. As we shared earlier, many of our RNL partners utilized targeted crowdfunding-style campaigns as portals for support.

The results were incredible. Over 130 RNL partners raised over $3.9 million (online and offline) with more than 14,000 gift transactions. The giver-friendly, social and mobile optimized RNL ScaleFunder platform had a big impact.

Florida Tech is a great example, with over $84,000 for their $50k goal. They leveraged a match of $30k from the Board of Trustees. These matching challenges were a big part of the day for many campaigns.

Florida Tech’s #GivingTuesdayNow campaign.

Some more great examples:

Emory University’s #GivingTuesdayNow portal

This was an exciting global day of giving to address a cause that we’re all feeling personally right now. As we mentioned before, having assets such as a portal branded to your organization, mobile-optimized fund pages, and key features like multi-gift checkout, an AI chatbot, and persistent fund pages help drive donor engagement and giving.

Contact RNL

RNL is ready to help your organization continue to engage donors with these socially-enabled and donor-friendly tools. Drop us a line today and we’ll talk about how you can transform your front door for a donors, and welcome them in with easy to implement technology that makes it easy for your advancement team and community to participate.


About the Author

Eric Billings

Eric Billings is a passionate fundraising professional with just over a decade of industry experience, including major gift fundraising, planned giving, and annual giving. He has focused a majority of his career exploring innovative and...

Read more about Eric's experience and expertise

Reach Eric by e-mail at Eric.Billings@RuffaloNL.com.


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Fundraising