Friday Fundraising Update – Talkin’ ‘Bout My Generation – 11-6-15

The Friday Fundraising Update

November 6, 2015

Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

Come one, come all, because this is a post for the ages! This Friday, we dig into trends on giving across the generations – millennials, gen x’ers, and baby boomers.


Be sure to check out all of the FANTASTIC resources at The Millennial Impact Project where you can learn what inspires millennials to volunteer, donate, and stay engaged, as well as identify geographical and gender-based trends on giving within this group.

Gen X

Octant Analytics tells us everything we need to know about who Gen Xers are and how to get them involved with giving in this great post!

Octant Analytics Baby Boomers

The Chronicle of Philanthropy indicates that people give at higher rates after retiring. A generation of baby boomer retirees who are expected to have an even longer lifespan than their parents translates to a potential $6.6 trillion in monetary contributions to nonprofits over the next 20 years.

Chronicle of Philanthropy

White Paper: The Next Generation of Planned Giving

While Boomer generation donors in their 60s
and 70s are still quality planned giving prospects, forward-thinking planned giving programs should begin talking to
loyal donors in their 30s and 40s.

Download this white paper and learn:

  • Which planned giving programs are appropriate for organizations.
  • How to identify potential planned giving donors, even those 10-20 years from retirement.
  • How to evaluate the ability of a planned donor to give vs. their desire to make a donation.

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