Author: Michael Lofstead


About the Author

Michael Lofstead offers more than  20 years of experience in higher education marketing and communications. His areas of expertise include interactive marketing (e.g., PPC/SEM, and social media paid strategies), online lead generation, content marketing, conversion...

Read more about Michael's experience and expertise

Reach Michael by e-mail at Michael.Lofstead@RuffaloNL.com.