Author: Michael Lofstead

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Content marketing for colleges—To gate or not to gate your...
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Content marketing for higher education: The psychology of the click...
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Content marketing for higher education: Six steps for effectively packaging...
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Paid interactive marketing—a tactical example of content marketing for colleges...
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Using content marketing to support higher education online marketing campaigns...
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Should campuses add to or expand their paid interactive ads...
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E-mail marketing and landing pages for college student recruitment...
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