Optimizing Revenue in Higher Education—Taking Your Strategic Planning Process to the Next Level

Greta is a higher education and nonprofit professional with almost twenty years of experience in the field. She started her career in advancement and has extensive expertise in donor engagement strategies and pipeline building. As Senior Vice President, Greta leads a team of higher education revenue experts with extensive experience in a wide variety of topics ranging from traditional undergraduate enrollment, graduate and online enrollment, academic program development, marketing and digital strategies, alumni engagement, annual giving, and major fundraising.

   

Dr. Alison Morrison-Shetlar is the first woman and first foreign-born president of the University. Her first two years at Lynchburg have included extensive work with the campus community and city partners on three University pillars: leadership development; diversity, equity, and inclusion; and innovation and collaboration. In summer 2021, she launched Lynchburg Tomorrow, a joint project with community and University leaders that supports the city's strategic plan by connecting areas of need with University experts and resources.