Podcast: 21st Century Storytelling with Caryn Stein

Brian Gawor

Vice President of Research

January 13, 2017

Caryn Stein on the power of fundraising storytelling
Caryn Stein

Telling a compelling story–highly personalized, evoking emotion, encouraging action right now–is a big part of fundraising success in the 21st century.

Caryn Stein, vice president here at Ruffalo Noel Levitz knows this–she’s spent her career doing just that to help hundreds of charities. I got Caryn on the line to talk about the power of digital engagement, fundraising storytelling, and what she thinks is next for the future of fundraising.

She calls it storytelling “surround sound” and explains how engaging donors in a personalized, powerful way through technology can really amplify your results.


Covered in the podcast are:

  • How telling a compelling story is important to your fundraising
  • How using technology is a way to make this more personal
  • The future of social and digital engagement with donors
  • Taking donors on a personal journey
  • How fundraising storytelling leads to donor action

If you want to find out how RNL uses these tactics to take your program to the next level, drop us a line.

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About the Author

Brian Gawor serves as vice president and is a member of the RNL Fundraising Consulting team. Brian’s focus is research and strategy to help propel the results of RNL clients. He also hosts the popular...

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