Recruitment, Marketing, and Financial Aid

White papers, trend reports, and other resources from Ruffalo Noel Levitz

E-Expectations Report Series

Review these timely reports to stay up to date on how today's high school and college students are using the Web and e-communications.

Recruitment Benchmark Poll Reports for Higher Education

The Ruffalo Noel Levitz Higher Education Benchmark Report Series regularly surveys institutions about their current enrollment practices, data on prospective and current students, and other key areas.

Papers and reports on student recruitment and financial aid

Resource Name Type
2016 Recruitment Conversion and Yield Rate Benchmarks with Infographic Summary of Challenges for 20172016 Recruitment Conversion and Yield Rate Benchmarks with Infographic Summary of Challenges for 2017 Research Reports 
2016 E-Recruiting Practices Report and Infographic of 5 Gaps in Digital Recruiting2016 E-Recruiting Practices Report and Infographic of 5 Gaps in Digital Recruiting Research Reports 
2016 Perceptions of Financial Aid Report with Infographic on College Shopping Behavior2016 Perceptions of Financial Aid Report with Infographic on College Shopping Behavior Research Reports 
2016 Cost of Recruiting an Undergraduate Report 2016 Cost of Recruiting an Undergraduate Report Research Reports 
2016 Marketing and Student Recruitment Practices Benchmark Report 2016 Marketing and Student Recruitment Practices Benchmark Report Research Reports 
2016 White Paper: How to Respond to New FAFSA Rules for Prior-Prior Year (PPY)2016 White Paper: How to Respond to New FAFSA Rules for Prior-Prior Year (PPY) Research Reports 
2015 E-Expectations Report2015 E-Expectations Report Research Reports 
2015 Perceptions and Preferences Report 2015 Perceptions and Preferences Report Research Reports 
Search Engine Optimization 101 for Higher EducationSearch Engine Optimization 101 for Higher Education White Papers 
Navigating the Student Engagement StreamNavigating the Student Engagement Stream White Papers 
2015 International E-Expectations Report2015 International E-Expectations Report Research Reports 
2015 Report: Rising Seniors’ Perceptions of Financial Aid 2015 Report: Rising Seniors’ Perceptions of Financial Aid Research Reports 
2015 Discounting Report2015 Discounting Report Research Reports 
2014 Recruitment Funnel Benchmarks Report for Four-Year Institutions2014 Recruitment Funnel Benchmarks Report for Four-Year Institutions Research Reports 
2014 E-Expectations Report2014 E-Expectations Report Research Reports 
2014 International E-Expectations Report2014 International E-Expectations Report Research Reports 
2014 E-Recruiting Practices Report for Four-Year and Two-Year Institutions2014 E-Recruiting Practices Report for Four-Year and Two-Year Institutions Research Reports 
Special Report: 2014-24 Projections of High School Graduates by State and Race/EthnicitySpecial Report: 2014-24 Projections of High School Graduates by State and Race/Ethnicity Research Reports 
2014 Student Perceptions Report2014 Student Perceptions Report Research Reports 
2013 Cost of Recruiting an Undergraduate Student Report2013 Cost of Recruiting an Undergraduate Student Report Research Reports 
2013 Marketing and Student Recruitment Practices Benchmark Report 2013 Marketing and Student Recruitment Practices Benchmark Report Research Reports 
2013 E-Expectations Report: The Impact of Mobile Browsing on the College Search Process2013 E-Expectations Report: The Impact of Mobile Browsing on the College Search Process Research Reports 
Understanding the Expectations and Behaviors of Prospective International StudentsUnderstanding the Expectations and Behaviors of Prospective International Students Research Reports 
Prospective College Students and Their Expectations for Web Site Net Price CalculatorsProspective College Students and Their Expectations for Web Site Net Price Calculators Research Reports 
7 Categories of Admissions Data to Guide Decision Making7 Categories of Admissions Data to Guide Decision Making White Papers 
2012 Recruitment Funnel Benchmarks Report2012 Recruitment Funnel Benchmarks Report Research Reports 
Fall 2012 New Student Enrollment and Retention OutcomesFall 2012 New Student Enrollment and Retention Outcomes Research Reports 
2012 E-Expectations Report2012 E-Expectations Report Research Reports 
2012 E-Recruiting Practices and Trends at Four-Year  and Two-Year Institutions2012 E-Recruiting Practices and Trends at Four-Year and Two-Year Institutions Research Reports 
2012 Marketing and Student Recruitment Practices Report for Master’s-Level Graduate Programs 2012 Marketing and Student Recruitment Practices Report for Master’s-Level Graduate Programs Research Reports 
2012 Factors to Enroll Reports2012 Factors to Enroll Reports Research Reports 
The Communication Expectations of College-Bound High School StudentsThe Communication Expectations of College-Bound High School Students Research Reports 
2012 Mobile Expectations Report2012 Mobile Expectations Report Research Reports 
2011 Cost of Recruiting an Undergraduate Student Report2011 Cost of Recruiting an Undergraduate Student Report Research Reports 
Targeting Financial Aid for Improved Retention OutcomesTargeting Financial Aid for Improved Retention Outcomes Research Reports 
2011 E-Expectations Report: Students and Parents2011 E-Expectations Report: Students and Parents Research Reports 
2010 Admissions Funnel Report2010 Admissions Funnel Report Research Reports 
In Pursuit of the Secret ShopperIn Pursuit of the Secret Shopper White Papers 
2010 E-Expectations Report2010 E-Expectations Report Research Reports 
2010 E-Recruiting Practices Report2010 E-Recruiting Practices Report Research Reports 
2010 Deposits/Confirmed Students Report2010 Deposits/Confirmed Students Report Research Reports 
2010 Application Counts Report2010 Application Counts Report Research Reports 
Connecting Enrollment and Fiscal ManagementConnecting Enrollment and Fiscal Management White Papers 
2009 Cost of Recruiting Report2009 Cost of Recruiting Report Research Reports 
2009 Student Recruitment Practices and Strategies Report2009 Student Recruitment Practices and Strategies Report Research Reports 
Institutional Brand and Parental Influence on College ChoiceInstitutional Brand and Parental Influence on College Choice Research Reports 
Recruiting and Retaining International StudentsRecruiting and Retaining International Students White Papers 
2008 E-Expectations Reports: Helicopter Parents and Transfer Students2008 E-Expectations Reports: Helicopter Parents and Transfer Students Research Reports 
How the Neediest Students Can Gain Access Through Financial Aid AwardingHow the Neediest Students Can Gain Access Through Financial Aid Awarding Research Reports 
2007 E-Expectations Reports: Community College and Graduate School Focus2007 E-Expectations Reports: Community College and Graduate School Focus Research Reports 
The Factors Influencing College ChoiceThe Factors Influencing College Choice Research Reports 
2006 E-Expectations Reports: African American and Hispanic Students2006 E-Expectations Reports: African American and Hispanic Students Research Reports 

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