Fundraising and Donor Engagement

White papers and trend reports

Ruffalo Noel Levitz regularly publishes white papers and reports on fundraising management, including annual giving, digital giving, major and planned giving, and institutional advancement.

Latest papers and reports

2018 Advancement Leaders Speak Annual Giving: Parent and Leadership GivingAdvancement Leaders Speak 2018: Annual Giving, With a Special Focus on Parent and Leadership Giving

Read what higher education fundraising leaders told us about their annual giving campaigns, including:

• How they are targeting parent donors and leadership givers
• Which activities they used the most

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2018 Advancement Leaders Speak Fundraising CampaignsAdvancement Leaders Speak 2018: The Future of Fundraising Campaigns

How will fundraisers meet increased expectations? Read findings from a survey of 600 fundraising leaders to learm:

• Top campaign priorities, average campaign lengths, and budgets
• What fundraisers plan to do to increase productivity, take advantage of new channels, and reach more new donors

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RNL Crowdfunding Index 2018RNL Crowdfunding Index 2018

Learn key strategies and insights from an analysis of more than 5,300 crowdfunding campaigns Topics include:

• Successful strategies for faculty, student, and institutional campaigns
• Averages of total fundraising in the first year of crowdfunding
• The impact of optimized and customizable giving pages

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Previous papers and reports on fundraising management

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