Major Gifts Don't Grow on Trees

The Long-Term Annual Giving Investment

How to use phonathon to cultivate relationships with donors and increase major gifts for fundraising.By utilizing phonathon to cultivate a long-term relationship with donors, you are planting the seeds for major gifts down the road.

In this white paper, you will uncover:

  • Proven ways you can grow major gifts
  • How personal contact from a passionate phonathon caller can be highly effective
  • How to build a philanthropic connection early on and over time
  • How new donor acquisition rates are 6 times that of direct mail and email solicitations with a solid phonathon program
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