2015 Adult Learner Marketing and Recruitment Practices Benchmark Report

For Undergraduate and Graduate Programs

Download this report to examine the most and least effective practices and the most and least widely used practices for attracting and enrolling adult learners from among 80 practices that were evaluated in this study.

Download this 44-page report (below) to examine the most and least effective practices, as well as the most and least used practices, for attracting and enrolling adult learners from among 80 practices evaluated in this study.

Included in this report are rankings of practices for generating inquiries; practices for converting inquiries to applicants; practices for awarding financial aid; course formats for attracting adult learners; promising recruitment practices; tuition practices; approaches to recruitment planning, staffing, and organization; and median percentages of adult learner “stealth shoppers” who don’t identify themselves before applying.

Findings are reported separately for two-year public institutions vs. private four-year and graduate institutions vs. public four-year and graduate institutions.

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