2012 E-Expectations Report

The Online Expectations of College Bound Juniors and Seniors

Learn what college-bound high school students expect from college and university e-recruitmentNoel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (National Research Center for College & University Admissions) conducted a survey of 2,000 college-bound juniors and seniors about their expectations for college Web sites, mobile usage, email, and social media.

Among the findings:

  • More than 50 percent of students said the Web played a significant role in their decision to apply to a school.
  • Cited by 55 percent of respondents, difficulty with site navigation was among the greatest challenges encountered with college Web sites and was the top response by a large margin.
  • Only 23 percent have used a net price calculator on campus Web sites; 74 percent who did not said they could not find one.
  • Among students with mobile devices, 52 percent said they had viewed college Web sites on them; 20 percent did so via a tablet device.
  • Sixty percent said they are open to receiving text messages from college representatives.
  • Forty-six percent have visited a college's Facebook page; 69 percent of those "liked" a college's page.

This report is part of the E-Expectations research series. For a look at the e-recruitment strategies campuses are using, read the 2012 E-Recruiting Practices Report.

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