2011 Student Retention Practices Report

This benchmark report lists 78 campus marketing and student recruitment practices, analyzing the effectiveness of these strategies on enrollment management.

Download this popular report which rates the effectiveness of 53 student retention practices, based on a national electronic poll of two-year and four-year colleges, public and private. Ratings are included in the report for familiar and emerging retention interventions, the types of students targeted for interventions, and current practices for evaluating and planning retention strategies.

Among the findings:

  • The highest-ranked practices in spring 2011 across institution types included widely-used practices such as academic support and first-year-student programs as well as a few practices that were only used by about half or less of respondents.
  • Honors programs and mandatory advising were among the top-ranked practices across institution types.
  • Up to 55 percent of private college respondents, up to 73 percent of public university respondents, and up to 64 percent of two-year public college respondents reported using practices that the majority of respondents in their sector judged to be “minimally effective.”
  • Less than half of respondents reported having a current, written retention plan that they felt good about and less than half of respondents reported having a campuswide committee for student retention that they felt good about.

This report is part of the Higher Education Benchmarks report series.

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