enrollment

John Lehman From Michigan Tech Talks About Strategic Enrollment Planning in a Challenging Time

Brian GaworVice President of ResearchMay 28, 2020

We’re normally out on the road meeting with you on campus during these months, but we can’t do that right now. So, we welcome you once again to RNL @Home, the chance to spy on our video calls with enrollment, student success and fundraising leaders.

On this episode, John Lehman, Vice President for University Relations and Enrollment at Michigan Technological University joins RNL’s Wes Butterfield to talk about how the institution is using data and help from RNL to plan strategically in this challenging time for students and families. Michigan Tech is a vibrant and increasingly diverse institution., and they’ve been working with RNL for many years. Michigan Tech attracts some of the most directed, tech-savvy and entrepreneurial students in the nation, and much of their class commits early.

Watch the conversation with John Lehman and Wes Butterfield

Michigan Tech’s strategy includes:

  • Using data to make key decisions and plan
  • Getting help, including from consulting partners like RNL, to build and rebuild predictive models to project decisions and direct resources.
  • Looking at larger industry trends, including changing NACAC guidelines and evaluating the impact of test option admissions.

About the Author

Brian Gawor

Brian Gawor’s focus is research and strategy to help propel both alumni engagement and fundraising results of RNL clients. Brian has 25 years of higher education experience in student affairs, enrollment management, alumni engagement and...

Read more about Brian's experience and expertise

Reach Brian by e-mail at Brian.Gawor@RuffaloNL.com.


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