fundraising
Friday update: Got Millennials?
The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.
This week, some great articles about using fundraising data to engage Millennial donors and raise more money.
From around the web:
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New data from Target Analytics, a division of Blackbaud, reveals key insights into online donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. These organizations participate in a donorCentrics Internet Benchmarking Group. |
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Millennials. Apparently, they’re taking over the world. “3 Ways Forward-Thinking Companies Are Engaging Millennials,” “Millennials Have Already Changed the Workplace. Here’s How,” “New Poll Shows Millennials Prefer Companies That Give to Charity”—those are some of the headlines populating the search engines. But why? |
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Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them. “Add good” has been their mantra as they utilize newfound ways to give back. Rather than making random or one-off donations, they are a generation characterized by… |
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Reaching out to the largest generation in history is worth your effort, but first you must appreciate their values — especially transparency — according to a marketing executive who recently addressed a national nonprofit’s annual conference. |
Spotlight: Join us in Denver and get Millennial
It’s your last chance to register for our Digital Philanthropy and Millennial Engagement conference in Denver. We’ll be showcasing great strategies for engaging Millennial donors as well as your whole donor population.