HomeEventsWorkshop: Undergraduate Enrollment (Atlanta, GA)

Workshop: Undergraduate Enrollment (Atlanta, GA)

Feb 2, 2022 Atlanta, GA Enrollment

Join us for the RNL Regional Workshop Series: Achieving your Enrollment, Retention and Revenue Goals

The RNL 2022 Regional Workshop Series will feature day-long programs led by educational and thought leaders who will share how they have orchestrated lasting success for their institutions and address key issues in undergraduate enrollment management.

Who should attend?

  • President or Chancellor
  • Chief Enrollment Officer/Vice President for Enrollment
  • Provost or Chief Academic Officer
  • Chief Financial Officer/Vice President for Business and Finance

Registration Fees

$199/per person

Bring a team to spark discussion and create momentum for implementing new strategies.

Register Now

Location Details

W Atlanta – Downtown
45 Ivan Allen Jr Blvd NW
Atlanta, GA 30308

Special Hotel Room Rate
Rate is $189/night. Cut-off date is January 18 but may sell out sooner.

Book Now

Workshop Agenda

8:30 – 9:00 a.m. EST
Check-In and Breakfast

9:00 – 9:30 a.m. EST
Welcome and State of Higher Education

As we approach yield season, RNL experts will share current admission and retention metrics’ standings, key findings on students’ and parents’ needs and expectations, and discuss the escalating cost of recruiting and retaining students.

9:30 – 10:30 a.m. EST
Building an Agile Enrollment Management Structure and Culture

The need for strategic enrollment planning (SEP) to create a data-informed campus culture is a must to succeed in today’s environment. Come learn how a continued strategic enrollment planning process can help you bring the campus together to optimize enrollment and meet revenue goals.

10:30 – 10:45 a.m. EST

10:45 a.m. – 12:00 p.m. EST
Learning from Other Campus’ Experiences –  Rollins College Live Panel

Campus experts will discuss how they have created a data-informed enrollment management culture on their campus by setting the right structure and working closely together to facilitate collaboration across departments and teams.

  • Dr. Susan Singer – Vice President for Academic Affairs and Provost
  • Ed Kania – Vice President for Business and Finance and Treasurer
  • Dr. Faye Tydlaska – Vice President for Enrollment Management and Marketing

12:00 – 1:00 p.m. EST
Roundtable Networking Lunch

1:00 – 2:00 p.m. EST
The Economics of Building the Right Program Mix

Aligning curricular offerings with the needs of the ever-changing market is not an easy task. Most institutions struggle to sunset programs while bringing about new ones. Come learn the key metrics associated with taking a data-driven and objective approach to optimizing your academic program mix.

2:00 – 3:00 p.m. EST
Harnessing Financial Aid Leverage and Yield Strategies to Maximize Enrollment

Student financial need is higher than ever before and so is the discount rate at most institutions. During this session, we will discuss how to use your resources to reach your enrollment and revenue objectives while meeting the financial needs of your students.

3:00 – 3:15 p.m. EST

3:15 – 4:15 p.m. EST
Building a Framework for Enrollment Projections and Budget Planning

Does your budget reflect the reality of what can be achieved? Do you have the ability to accurately predict your incoming class and retention numbers? Do you understand the cost and enrollment impact of each of your enrollment strategies? This session will provide you with practical tools and insight on how you can create action and business plans to back up your strategic enrollment plan.

4:15 p.m. EST

Meet the Speakers

Faye Felterman Tydlaska, Ph.D
Vice President for Enrollment Management and Marketing, Rollins College

Dr. Tydlaska has served as the Vice President for Enrollment at Rollins College since 2016, where she oversees the Offices of Admission, the Hamilton Holt Admission Office, Financial Aid and the Office of Marketing. She also serves as the co-chair of the College’s cross divisional Retention team. She had previously spent the past ten years in the Enrollment division at Tulane University in New Orleans, most recently as the Associate Vice President for Enrollment and Director of Undergraduate Admission. She began her career in admission 8 months after Hurricane Katrina had closed Tulane’s campus for an entire semester and their freshman enrollment had been cut in half.

She received her B.A. in English with a writing concentration from Loyola University New Orleans and her M.A. and Ph.D. in American literature from Tulane University, where she wrote her dissertation, “Between Nation and Empire: Literary Representations of the Haitian Revolution in the Antebellum American Press.” She also served as an adjunct professor and instructor of writing and American and Southern literature at Tulane and Loyola.

Susan Rundell Singer, Ph.D 
Vice President for Academic Affairs and Provost, Rollins College

Susan Rundell Singer is Vice President for Academic Affairs and Provost at Rollins College. Previously, she was Division Director for Undergraduate Education at NSF and Laurence McKinley Gould Professor, in the Biology and Cognitive Science programs at Carleton College. She pursues a career that integrates science and education focused on improving undergraduate education at scale. Her current, NSF-funded research is investigating networks of organizations working to advance undergraduate STEM education. In addition to a PhD in biology from Rensselaer, she completed a teacher certification program in New York State. Susan is a AAAS fellow and received both the American Society of Plant Biology teaching award and Botanical Society of America Charles Bessey award.

She directed Carleton’s Perlman Center for Learning and Teaching, was an NSF program officer in Biology, and is a co-author of the Vision and Change in Undergraduate Biology report and two introductory biology texts. Susan has served on numerous boards, including the NSF Education and Human Resources Advisory Committee, Biological Sciences Curriculum Study Board, the American Society of Plant Biologists Education Foundation Board, the Botanical Society Board of Directors, and was a member of the National Academies of Science, Engineering, and Medicine’s (NASEM) Board on Science Education. She is past chair of the AAAS Education Section. Currently, Susan is an AAU Senior Scholar for the Undergraduate STEM Education Initiative, chairs the NASEM Board on Science Education, and serves on the NASEM Board on Life Sciences and the Roundtable on Systematic Change in Undergraduate STEM Education. She has participated in six NASEM studies, including chairing the committees that authored America’s Lab Report, Promising Practices in STEM Undergraduate Education, and Discipline-based Education Research.

Ed Kania
Vice President for Business and Finance and Treasurer, Rollins College

Ed Kania has held the position of Vice President of Business & Finance and Treasurer at Rollins College since June 2018. He served as the Vice President for Finance and Administration at Davidson College, Davidson, NC, from 2010 to 2018. Kania was Controller and Director of Business Services at Davidson from 1990 until 2010, as well as President of the Davidson College Development Corporation. Prior to Davidson, Kania was controller of an international, publicly held architectural firm after working for the audit practice of Coopers & Lybrand for 6 years.

A recipient of the 2019 Service to NACUBO Award, Ed is a presenter, teacher, and mentor though NACUBO and other professional organizations. A firm believer in community service, Kania is the Treasurer of the Mayflower Retirement Community board of directors in Winter Park, Florida, a member of the board of the Pines at Davidson, a continuing care retirement community located in Davidson, North Carolina, and is Secretary/Treasurer of the board of the Private College 529 plan. Kania is originally from Philadelphia and received his B.S. in Accounting from Saint Joseph’s University.

Alejandra Sosa Pieroni
Vice President, Enrollment Management, RNL

Alejandra Sosa Pieroni is vice president for enrollment management at RNL. She offers more than 15 years of experience in higher education and has expertise in enrollment marketing, student recruitment, financial aid awarding, and yield strategies.

Before coming to RNL, Alejandra served as executive director of admissions and financial aid at Stetson University. She also has served as vice president of enrollment management at Walsh University, director of admissions at Mercer University, and associate director of admissions at Florida Southern College.

Adam Connolly
Vice President, Enrollment Management, RNL

Adam Connolly has more than 15 years of experience in higher education, specifically enrollment management. He served as Vice President of Enrollment Management and Marketing at Coker University (SC) prior to transitioning to RNL.

At Coker, Adam led an enrollment team that helped the university achieve record enrollment numbers three different times during his tenure. He currently serves as Vice President for Enrollment Management at RNL. Adam’s area of experience and interest lies specifically in enrollment pipeline foundation, financial aid leveraging, and comprehensive enrollment and retention best practices.

Rob VanCleef, PhD
Assistant Vice President, RNL

Dr. Robert Van Cleef enjoys identifying market opportunities with RNL’s clients. Dr. Van Cleef joined RNL full time in 2019 after being an associate consultant for market research and strategic enrollment planning for several years.

Formerly associate vice president of strategy and decision support at Gordon College (MA), he offers extensive experience in enrollment management, strategic planning, data-driven decision making, and website design.