On-Demand Webinar
High Hopes and Real Results:
Increasing Qualified Applicants and Securing Deposits
At a time when 75 percent of U.S. institutions have gone test-optional, it might seem like getting too many applications would be a great problem? Maybe—if they're all great applicants. But do you know for certain? And do you have the time to figure it all out?
In this webinar, seasoned RNL enrollment specialists share the strategies to increase the quality of your applications, where to invest your limited time, and guide the right students to yes.
Join us as we show you how to:
- Invest in the applicants you want by increasing volume and quality of candidates at the top of the funnel by looking beyond the traditional test-takers to a list of over 4 million prospects culled from a network of 30+ proprietary sources.
- Learn how predictive modeling optimizes your budget and efficiency as you choose characteristics such as academic standing, program of interest, geography, gender and/or ethnicity and then assign a ranking score to corresponding prospects based on who is likely to apply. Also see who would apply if they were engaged with targeted outreach strategies.
- Use digital listening insights to create customized outbound communications to the specific needs and values of high-likelihood students to send them info they need when they need it.
- Get accurate, actionable data to inform your pricing strategy and determine which right fit students will deposit and persist if they get the financial aid award they need.
- Help families—especially the increasing numbers of first-generation families—understand their student's financial aid award with late-funnel, personalized videos.
- Feed inquiry and engagement insights back into your CRM so outreach communications are dynamic, personalized, and responsive rather than static.
About the presenters
Drew Melendres, Senior Vice President, Enrollment Management, RNL
Drew Melendres is an enrollment management professional with more than 15 years of experience in higher education. Drew brings a data-driven view to how campuses should look at enrollment management and student success challenges, ensuring that colleges and universities have the strategies, solutions, and technologies they need to achieve their enrollment goals and maximize the ROI on their efforts. Before joining RNL in 2022, Drew served as the chief client service officer at Ardeo Education Solutions, an organization focused on helping schools increase enrollment by taking away the fear of student debt. Drew has also served as an SVP of enrollment management and student affairs at both private and public universities, helping them strategically improve operational efficiencies and grow enrollment.
Nathan Ament, Vice President for Enrollment Management, Loyola University New Orleans
Nathan is an experienced enrollment manager having served in leadership roles at a variety of institutions in Wisconsin, Illinois, Minnesota, and Louisiana. He also has extensive experience in CRM technology, along with communication and marketing strategies, having worked in consultative sales positions at both TargetX and KelmscottEDU. Nathan believes in managing an enrollment operation with an eye on logic, humility, and humor. His 20-year career has provided him with practical experience in all areas of strategic enrollment management and execution. He has been successful with a cooperative, data-driven, and inventive approach to enrollment and he draws on these experiences when developing and executing strategy for Loyola University New Orleans.
Watch webinar now
